Case Studies Portfolio

Menopause the Musical (2016)

Menopause the Musical (2016)

Shows

Find respected sponsor for longstanding Las Vegas engagement and national tour drawing female 45+ audience
TROJAN

TROJAN

Promotion

Promotion group wanted to sample males (18-25) in non-traditional setting
Moviefone/Moviefone.com

Moviefone/Moviefone.com

Promotion

"Preferred" card for national telephone/internet ticket sales
KINGS MARKET

KINGS MARKET

Promotion

Desired incremental awareness/sales in New Jersey for Andrew Lloyd Webber production of Sunset Boulevard
HOW TO SUCCEED IN BUSINESS WITHOUT REALLY TRYING

HOW TO SUCCEED IN BUSINESS WITHOUT REALLY TRYING

Promotion

Breakthrough direct mail program to cost-effectively drive group sales for new show
HBO

HBO

Shows

Strengthen national subscriber direct mail/drtv acquisition program
COCA COLA/DUANE READE PARTNERSHIP

COCA COLA/DUANE READE PARTNERSHIP

Shows

Want co-branded, all-family entertainment program to generate meaningful incremental displays in leading tri-state account as well as create events at select, high profile charities (ie Boys & Girls Clubs and YMCA)
BARNES & NOBLE

BARNES & NOBLE

Promotion

Increase holiday traffic/new customers via national offline/online co-op campaign
Aqua Velva Ice Sport

Aqua Velva Ice Sport

Promotion

Aqua Velva wanted to creatively build awareness of contemporary new cologne in college market
A&P / Food Emporium

A&P / Food Emporium

Promotion

Wanted entertainment offers for weekly customers (2.5M) in tri-state stores (170)
100 Years of Duke Basketball

100 Years of Duke Basketball

Promotion

Find sponsor for documentary "100 years of Duke Basketball" DVD created by Bombo Sports
Woman’s Day

Woman’s Day

Member Benefits

Test ability to increase subscriber retention / newsstand sales
Newport

Newport

Member Benefits

Increase Newport's CRM effort by launching loyalty program for its multi-million name adult smokers database Newport is second largest cigarette brand and #1 menthol product
iDine

iDine

Member Benefits

Increase dining membership program utility and generate incremental charge volume/spending by expanding into complementary categories
AARP

AARP

Member Benefits

Increase AARP's CRM effort as well as imagery by expanding existing benefits program into entertainment category for its 35M members
Reader’s Digest Condensed Books

Reader’s Digest Condensed Books

Magazines

Test ability to increase subscriber retention for mature business
People

People

Magazines

Find sponsors for 25th anniversary charity concert honoring Carole King
THE NEW YORKER JAZZ FESTIVAL

THE NEW YORKER JAZZ FESTIVAL

Magazines

Create distinctive jazz advertorial with festival on-site presence
THE NEW YORKER

THE NEW YORKER

Magazines

Attract sponsors for 75th anniversary festival
FINANCIAL TIMES

FINANCIAL TIMES

Magazines

Cost-effectively increase newspaper's awareness, especially with upscale financial community
Reader’s Digest Books

Reader’s Digest Books

Magazines

Test ability to increase subscriber retention for mature business
People

People

Magazines

Find sponsors for 25th anniversary charity concert honoring Carole King
New Yorker-New Orleans Jazz

New Yorker-New Orleans Jazz

Magazines

Create distinctive jazz advertorial with festival on-site presence
New Yorker 75th Anniversary

New Yorker 75th Anniversary

Magazines

Attract sponsors for 75th anniversary festival
Financial Times

Financial Times

Magazines

Cost-effectively increase newspaper's awareness, especially with upscale financial community
CONDE NAST

CONDE NAST

Magazines

Create customized program for two important advertisers-Wool Bureau and Bloomingdale's
ROCK N’ ROLL FANTASY CAMP

ROCK N’ ROLL FANTASY CAMP

Unique Experiences

Exclusive program for American Express Platinum cardholders 5 day fantasy camp at House of Blues (Los Angeles) with private instruction, jamming and socializing with musical legends like Nils Lofgren, Clarence Clemons, Mark Rivera and Sheila E.
MICKET MANTLE’S RESTAURANT / YANKEE GAME

MICKET MANTLE’S RESTAURANT / YANKEE GAME

Unique Experiences

Create memorable, off-site NY Yankees event for American Express Premium Access Cardholders
PRIVATE MICHAEL FEINSTEIN CONCERT

PRIVATE MICHAEL FEINSTEIN CONCERT

Unique Experiences

Exclusive event for Lexus, key advertiser, for Conde Nast Publications Private performance by singer/pianist Michael Feinstein at Crystal Garden Navy Pier (Chicago)
DISNEY ON ICE / PETER MAX STUDIO

DISNEY ON ICE / PETER MAX STUDIO

Unique Experiences

Created extraordinary experiences for NetJet's super affluent fractional jet customer base.
DEREK JETER / JOEY FATONE CLINIC

DEREK JETER / JOEY FATONE CLINIC

Unique Experiences

Create first ever "insider" experiences for Citibank's AAdvantage Cardmembers
BIG APPLE CIRCUS

BIG APPLE CIRCUS

Unique Experiences

Raise profile for intimate one-ring circus Partner with MasterCard and select issuers (banks) offering exclusive access/experience in key markets
WARNER THEATRE (DC)

WARNER THEATRE (DC)

Venues

Procure tasteful sponsorship for DC Venue's upscale multi-cultural audience
NAYA

NAYA

Venues

Build Naya water awareness/trial and reach for new "Hungry for Life. Thirsty for Naya." TV campaign against 18-24 audience
CARNEGIE HALL

CARNEGIE HALL

Venues

Conceive tasteful partnership with financial institution despite limited available seating for cardholders
BB KING BLUES CLUB AND GRILL

BB KING BLUES CLUB AND GRILL

Venues

Identify sponsorships/promotions to raise awareness/generate traffic for new, upscale Times Square club
UN SCENE

UN SCENE

Shows

Secure fashionable sponsor to integrate into stylish major market social events(Chicago, Atlanta & LA)
TONY AWARDS MARKETING COMMITTEE

TONY AWARDS MARKETING COMMITTEE

Shows

Increase TV award show's awareness in New York
SUNSET BOULEVARD

SUNSET BOULEVARD

Shows

Find sponsor(s) for national tour/Broadway production of acclaimed Andrew Lloyd Webber show
SEX AND THE CITY

SEX AND THE CITY

Shows

Secure stylish sponsor for integrated Sex And The City program to generate additional income for HBO and extend show's reach
RED, WHITE AND BLUE 2006

RED, WHITE AND BLUE 2006

Shows

Red, White and Blue 2006 concert creatively allows Boston to honor Doug Flutie dynamic hometown hero who never lost passion for his civic/charitable responsibilities Benefit concert also served as "official" NFL retirement celebration
RED, WHITE AND BLUE 2005

RED, WHITE AND BLUE 2005

Shows

Red, White and Blue 2005 concert uniquely allows Cincinnati to honor hometown hero who became true legend but hasn't forgotten civic roots (Oscar Robertson aka The Big "O") Piggybacks off previously "unownable" patriotic holidays, like Veteran's Day, and raises funds for appropriate local charity
MOVIN OUT

MOVIN OUT

Shows

Find hip sponsor for new Broadway show based on music of Billy Joel *
MOSCOW BALLET’S GREAT RUSSIAN NUTCRACKER

MOSCOW BALLET’S GREAT RUSSIAN NUTCRACKER

Shows

Find sponsor for 70 city 2002 holiday tour
MAUI FILM FESTIVAL

MAUI FILM FESTIVAL

Shows

Raise awareness and create traffic for new Tommy Bahama clothing boutique
MAMMA MIA!

MAMMA MIA!

Shows

Find appropriately positioned national partner to extend touring show's 2002 marketing plan/awareness
MAMBO KINGS

MAMBO KINGS

Shows

Find partner(s) to extend reach of show's marketing plan to both General / Latin markets. Defray significant, out-of-pocket production costs for San Francisco opening and subsequent Broadway run.
LIVE BROADWAY

LIVE BROADWAY

Shows

Support Live Broadway "preferred card" campaign
“LADIES OF NOTE”

“LADIES OF NOTE”

Shows

Create customized program for two important advertisers-Wool Bureau and Bloomingdale's
HBO SUMMER FILM FESTIVAL

HBO SUMMER FILM FESTIVAL

Magazines

Raise profile/attendance of new festival featuring classic films in Bryant Park (New York City)
GHETTO KLOWN

GHETTO KLOWN

Shows

Find multiple marketing partners to create buzz in both traditional Broadway and Hispanic markets for one man show with limited budget
FOXWOODS FOOD & WINE FESTIVAL

FOXWOODS FOOD & WINE FESTIVAL

Shows

Find sponsor(s) for inaugural Foxwoods (CT) Food & Wine Festival to add to program ambiance/defray expenses
CHICAGO THE MUSICAL

CHICAGO THE MUSICAL

Shows

Find ubiquitous, tri-state holiday promotion for longstanding Broadway hit
BEYONCE KNOWLES FRIENDS AND FAMILY CONCERT

BEYONCE KNOWLES FRIENDS AND FAMILY CONCERT

Shows

Musical celebration honoring Ford Motor's 100th anniversary
24 Hour Plays

24 Hour Plays

Shows

Find beauty sponsor for 360° integration into unique, star studded, one night Broadway benefit performance at American Airlines Theatre on 42nd St. Performers included Demi Moore, Ashton Kutcher, Jennifer Anniston, Brooke Shields, Liev Schreiber, Rosie Perez, Diane Neal and many others.