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Case Study

TROJAN

Client

Trojan

Promotion group wanted to sample males (18-25) in non-traditional setting.

Partner

Pace (major market amphitheaters)

Tie-in with Pace (major market amphitheaters) offering top musical artists.

Elements

Picked acts that attract core demographic Banners/take-ones Tickets for consumer/trade

Results

5K + samples distributed per concert Expanded program to 30 markets after successful test.

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