Brand positioning - entertainment marketing - marketing orientation - event sponsor - consumer marketing consulting - Erlick Group

Gaming Tours Timing Markets Reach Comments Ongoing 125+ 650K+ visitors / users Only national tour to offer video gamers "free" entertainment play from all major console manufacturers (Playstation, Wii, Xbox )/ software developers (Guitar Hero, Rockband, Wii Sports, Super Smash Bros. Brawl, Halo 3) 5 touring units expected to appear at county / state fairs, colleges, festivals, sporting events like NCAA Final 4 etc (500+ event days; total attendance 10M+) Male 12-34 but specific events heavily influence demos Benefits include commercials on multiple flat screen tvs, venue signage, on-site sampling/kiosk, database collection, exit surveys etc. Live Tours Timing Markets Reach Comments Jan-June 5+ currently Cincinnati, Des Moines, Minneapolis, New Brunswick (NJ), Wilmington (DE) 3-4 expansion (TBD) 80k+ North America's foremost Women's lecture series for 16 years Ultimate way to market upscale, well educated and affluent women between 35-55. Ability to attract high profile speakers Speak to professional women's needs for intellectual entertainment Integrating into media, strong on-site presence and customized speaker "meet and greets" smarttalkwomen.com Ongoing since 2001 50+ domestic / intl too 1M+/year (women 40-100) Since 2001, hilarious international hit show entertained / inspired 11M women from coast to coast and internationally in 250 cities in 12 countries 90-minute musical hilariously parodies two dozen classic baby boomer songs of ‘60s, ‘70s and ‘80s Multiple integrated opportunities such as sampling, logo inclusions in print / electronic media, literature distribution, and sweepstake promotions www.menopause the musical.com Theatre NY Timing Markets Reach Comments Dec 15, 2009 - Jan 3, 2010 NY- Manhattan Center 45K Breathtaking, inaugural US performance by Global Events, top intl event marketing company 1000 square meters water plus 70+ acrobats, dancers, singers, synchronized orchestra, fire effects and aerial acrobats Storyline focuses on dreams of child that controls 4 elements Complete integration including media, on-site, product placement and ticket promotions www.dreams-show.com November New York and possibly London, LA and Chicago 1k in New York for one nite only per-formance One-of-a-kind theatre experience in 9th year where 6 short plays are written, rehearsed and performed within 24 hour period Past performers / writers included Jennifer Anniston, Rosie Perez, Rachel Dratch, Julianna Marguiles, Liev Schreiber, Wallace Shawn and Terrence McNally Proceeds benefit Working Playground, not-for-profit cultural organization that provides vital arts programs for young people in underserved schools Benefits include product placement in show, venue signage, potential cast advertorial, "meet and greet", tickets and integration in incredible PR www.24hourplays.com Music Timing Markets Reach Comments Cruises throughout year Misc 1800 /each Only full-ship charter in world (Holland Americas Line) dedicated to live jazz music First-ever Playboy Jazz Festival featuring Herbie Hancock, Dianne Reeves, Marcus Miller etc. 24/7 interaction with personalities 40%-50% African-American audience, highly unusual for cruises Inaugural attempt at sponsorships which will be integrated into programming to add to entertainment experience Looking for appropriate daily "pillow gifts" including logo hat, beach towels, wine openers, playing cards, CD holder, coffee mugs etc. www.jazzcruisesllc.com August 3-5 Litchfield, CT 15k 8th year upscale program Lineup includes Nancy Wilson, Ramsey Lewis, Sonny Rollins and Kenny Rankin College educated audience; $100k HHI www.litchfield jazzfest.com (Friends of the Arts) July/August Long Island, NY 30k Not-for-profit group offers 10 concerts including Linda Ronstadt, Michael McDonald and Art Garfunkel 80% upscale attendees from Nassau/Suffolk 2k - 3k / show www.fotapresents.org Venues Timing Markets Reach Comments On-going New York 500k Facility in Times Square (42nd Street between 7th and 8th Avenue) 20 million tourists/year; 250k commuters/day 700 seat club; 150 seat restaurant Interior / exterior signage; preferred card; food/beverage concession Multi-cultural audience (30% African-American; 15% Hispanic) American Express is preferred card www.bbkingblues.com On-going New York, Las Vegas, Japan (Tokyo, Osaka, Fukuoka, & Nagoya) Milan, Italy (Feb 03) World's finest jazz club is located in Greenwich Village For over 20 years featured top names in Jazz, Blues, Latin, R&B, etc. American Express is preferred NY Club card www.bluenote.net Film Timing Markets Reach Comments British Academy of Film & TV Arts (BAFTA East Coast) Ongoing NYC TBD 150-400 / event Vibrant community resource for top East Coast professionals who actively collaborate with UK industry 60+ screenings / year, renowned celebrity Q&As, British Academy Awards Gala and custom events 2008 screenings included “Slumdog Millionaire” with Danny Boyle and the film’s stars and “The Wrestler” with Mickey Rourke and Marissa Tomei Sampling / signage at events, post-screening VIP events, customized access to membership etc. 2010 Multiple US /global markets 5M-8M Cosmic large screen epic examining whole of time from very birth of universe to final collapse back to original state supported by 20+ prestigious, international science advisors Renowned creative team including writer/director Terrence Malick (Badlands, Days of Heaven and The Thin Red Line), visual effects artists Dan Glass (Matrix trilogy, Batman Begins and Speed Racer) and Douglas Trumball (2001: A Space Odyssey, Andromeda Strain and Close Encounters of the Third Kind) Produced by Brad Pitt Expansive array of sponsorship benefits including integration into print / electronic / online media plans, direct marketing, national/local PR, educational outreach, exclusive screenings, co-branded merchandise Summer 2009 Tri -state Can also add in other major markets (ie, Atlanta, SF, Boston, Chicago and Seattle) 90K+ Relaxed, all-family, outdoor family film festivals featuring 2-story screens in NYC Parks and in all boroughs(160+ summer 2008) Perfect environment to promote product in uncluttered setting as audience arrives early and stays for evening Benefits include integration into media, banners, product sampling, commercials on giant screens before screening and invaluable goodwill associated with NYC Parks and assorted city / suburban recreation areas www.FreshAirFlicks.com Family Timing Markets Reach Comments 11 months / year 8 majors including NY tri-state ( multiple venues ), Boston, DC and Atlanta 300K+ Incomparable one ring, not-for-profit circus with int'l cast from 23 countries Draws loyal, upscale / educated family audience Complete integration possibilities including print / electronic media, on-site, ticket promotions, guest ringmaster, private performances, concession sales and potential for product placement Community outreach includes Clown Care unit that visits children in hospitals www.bigapplecircus.org TBD 60+ 80K+ Inaugural production based on Mary Pope Osborne's "Magic Tree House" series of books-phenomenon since 1992 for kids 5-11 53M+ sold in US, 53 Published titles, 174 weeks on NY Times Bestseller list-longer than any other series besides Harry Potter Reaches across all social, geographic and economic groups; equal appeal for boys and girls Goal is to create parallel stage experience to engage imagination of young audiences Sponsorships assure ticket prices will be affordable for all Benefits include integration into print/electronic media, venue signage, web links, author "meet and greet", wrapped tour vans and buses, sampling, co-branded merchandise (with prior approval) etc. www.MTHmusical.com 2-5 year nat'l tour March - Aug 2009 Houston Museum Natural Science Sept 2009 - Jan 2010 Denver Museum Nature & Science May 2010 - Oct 2010 Dallas Art Center Other markets TBD at this point 3.5M+ within first 3 years Unprecedented collection of treasures of Genghis Khan, world's greatest conqueror, unveiled for first time in nat'l tour at leading science museums Historic first collaboration of leading US museums and those in Mongolia and China Unique interactive exhibits insure engaging and educational visit for families Integration into local media, national/local pr, onsite signage, exclusive events with curators for VIPs, ticket promotions etc. www.genghiskhan exhibits.com Ongoing Nat'l 200K+ middle / high school students, teachers and parents annually 40 year old market leader annually leads student group educational / performing arts travel programs Segments include 3-14 day tours to markets like DC, NY and FLA as well as 3-5 day trips to leading regional music performance contests 2M+ direct mail exposures Company looking for select brands to be organically integrated into programming as well as partner to underwrite scholarships to allow other children to enjoy experiential learning benefits www.worldstrides.com 2009 National TV, partner cross-promo, PR Est. 300M impres-sions Target moms 25-39 with children 3-6 New PBS hit series reaches 80% DMAs National online contest for real kids to appear on 2010 PBS series Sponsor integration into extensive national/local PR, PBS media, online events, etc. Multiple cross-promos already in place including Kidtoons Movie Theatres and March of Dimes. 2-minute Preview: raggs.com/ tvseriesbrandpromo www.raggs.com Ongoing 200+ Paid Show Audience 200K+ Camps / Camp Appear. 200K+ China 30k+ Since 1962, basketball show-team demonstrates incredible athleticism, entertainment and community involvement Each performance in high school gyms successfully raises funds for schools Benefits include media integration, on-site signage / PSAs, product placement, player "meet and greet", exclusive clinics etc. www.harlemwizards.com November - December 80 325k+ Interationally renowned tour Integration into print, TV and radio Women 25-54; $75k HHI Matinees: 20% children Fall auditions for local participants (300-500 attend) Good mix B/C markets www.nutcracker.com Young Professionals Timing Markets Reach Comments On-going 22 US markets / expanding globally in 2009 100K+ young prof- essionals Monthly, thousands young professionals 21-45 attend business/social networking events in hot venues (55% female) Ability to reach desirable demo via targeted email blasts, website, 1:1 sampling at events which range from 300-1000+ and other social media partnerships www.netparty.com On-going 21+ 40K+ since 1995, sponsored best attended events for young, Jewish single professionals "The Ball"- #1 attended singles party in country for past 14 years is held Christmas Eve in NYC (4,500+ in 2008) Same integrated / customizable benefits package as Net Party www.let mypeoplego.com Ongoing 12+ 7K+ Mobile gallery tour in third year dedicated to discovering emerging photographers around globe Produced by Wall Kandy, works in conjunction with W Hotel in leading markets to showcase winners' work Since inception, discovered 80+ photographers giving them incredible media / consumer exposure At each gallery event, 550-650 guests mingle for 2-3 hours viewing work and meeting artists Audience demographics - thirtysomething, $200K+ HHI, live in lofts, want to collect art as well as 24-35 "trendsetters" www.unscenetour.com Unique Opportunities Timing Markets Reach Comments July- Nat'l Millions Caribbean Travel & Life's "Affordable Caribbean" is new/timely 13-part TV series airing Saturday mornings on Travel Channel beginning July 25, 2009 Each episode offers insider's guide to best accommodations, fine dining, local eats, shopping, activities, exotic beaches and nightlife 360 integration possibilities include prominent product placement, custom programming, print/online extensions, reuse footage etc. Paid programming produced by Shamrock Studios and Caribbean Travel + Life and not commissioned / endorsed by any TV network owned / operated by Discovery Communications On-going National 250k+ high school / college coaches Leading / proven online / offline fundraiser for expansive range college / high school teams Solves major ongoing problem effectively raising $ with no financial risk / minimal coach / student effort / no product selling Endorsed by numerous college associations Amazing integration possibilities including coach / donor site links, email blasts to database with product / promotional offers, direct mail / product sampling, online research www.mysports dreams.com Summer 2009 15 10M+ Patented, interactive kiosk delivers cooling fog and messages to user Receive instant relief from hot environment (global warming) without getting wet due to evaporative mist controlled by blower fans Able to add Bluetooth media server as well Launching national network to target all-family demo in ideal setting with select zoos/aquariums Concept proven globally as well as in US in multiple locations www.coolmediausa.com Affluent Market Opport Timing Markets Reach Comments Ongoing Nat'l 4M unique visitors / month Unique/expansive online network of 8+ affluent lifestyle channels including Equestrian, Private Aviation, Sailing, Yachting, Golf, Classic Cars, Sports Cars, Wine & Cigar etc. Including publishing partners, network offers 4M unique visitors/month with media income approaching $250k Martini Media Network attracts more C-level execs at greater income levels than popular websites/media with similar demos Innovative customized on-line/off-line elements, including event sponsorships, direct mail, widgets and mobile, provide quantifiable solutions www.martini medianetwork.com International Platform Timing Markets Reach Comments Oct 23-25, 2009 Global 100 invitees Second edition global gathering created by international experts, including former managing director World Economic Forum (Davos) Invitees are successful entrepreneurs and / or leaders important family businesses Stimulating 2.5 day session in Scottsdale, AZ, provides new knowledge, insights and invaluable networking for elite community international peers Registration fee $7500/participant Seeking limited number appropriately positioned sponsors with potential benefits including executive presentation, tasteful product placement like test drives, spirits sampling, jewelry showcase as well as discussion re art/science behind product design etc.