December 18, 2007

Ringling Bros. and Barnum & Bailey Circus is looking for a sponsor to bankroll a Salvation Army benefit slated for its Madison Square Garden premiere on March 20. The sponsor will receive credit for footing the bill that allows 10,000 underprivileged kids to see "The Greatest Show on Earth." Print ads (New York Times, Daily News, New York Post,) posters, event signage and emails will alert people of the corporate sponsorship. PR outreach will be conducted by Hill & Knowlton and Alan Miller, firms that work for Ringling Bros.' parent, Feld Entertainment. The Erlick Group's Jim Erlick has info on sponsorship opportunities. He is at 212/418-7372 and : 14 COUPLES SAY “I DO” OR “I DO AGAIN” ATOP EMPIRE STATE BUILDING ON VALENTINE’S DAY 

December 14, 2007

Couples from New York, Germany, Israel, Texas, New Jersey; Connecticut, Florida, Georgia and Great Britain Added Glamour and Panache to Annual Event Held in Romantic-Chic Chapel (Wednesday, February 14th-New York, NY)- Cupid came in for a spectacular landing at the Empire State Building in a floral paradise as 14 couples celebrate Valentine's Day by marrying or renewing their vows today. The ceremonies took place every 30 minutes beginning at 7AM on the 75th floor of New York's most famous office building. This year, the couples came to the building from as far away as Israel, Germany and Great Britain. The United States was represented by couples from New York, Texas, Florida, Georgia, Connecticut and New Jersey. This year, for the first time, the Empire State Building... ERLICK GROUP TOUTS ’360′ SPONSORSHIPS 

he Erlick Group has arranged "360 immersion" custom entertainment sponsorships for agencies and clients directly for the past 15 years. Jim Erlick says he's a "deal facilitator" and "deal accelerator" who creates strategic sponsorships and promotions for PR firms, ad agencies, promotion agencies, media companies and clients that are interested in cutting through the communications clutter. He launched The Erlick Group in Manhattan following 14 years on the client side in marketing positions at American Express, General Foods and Seagram Wine Co. The idea was to concentrate on the "entertainment niche" in order to sidestep the crowded sports sponsorship market. "The world of sport was heavily fished in," Erlick told O'Dwyer's. Erlick believes his expansive consumer marketing... Cruise Lines Step Up Their Entertainment Offerings: Passengers Mingle With Vulcans And Barenaked Ladies

June 15, 2007

A smorgasbord of live entertainment options is just as common on cruise ship as an overloaded food buffet. But in recent years, booking agents, charter companies and the cruise lines themselves have been actively stepping up their entertainment efforts as a way to attract niche audiences and special interest groups that might not otherwise climb aboard. The trend also ties in with the increasing emphasis on creating unique customer experiences and fostering a sense of community that cuts across all marketing disciplines. Several cruise websites have also set up social networking capabilities, and entertainment tie-ins add another layer to the sense of passenger community. "These cruises are filled with a group of like-minded people," says Sara Riney of Sixthman which is one of...


May 16, 2007

First Reward Program to Include Contemporary Art from One of America's Preeminent Pop Icons, As Part of its Rewards CollectionNEW YORK, NY (May 16, 2007) - In an effort to continuously bring its members the most unique and compelling reward offerings available, ThankYou Rewards Network today announces the beginning of a special relationship with world-renowned artist Peter Max. As the first artist associated with ThankYou Network, Peter Max makes his popular artwork accessible to all 11 million ThankYou Members, including limited edition lithographs. "I am very pleased to make my artwork accessible to people who previously weren't able to purchase one of my pieces," states Peter Max. "Now through ThankYou Network, members will have the chance to redeem their points for some of my most...

Wedding Extras 

December 3, 2006

For the first time, will sponsor the annual Valentine's Day wedding event at the Empire State Building. Each year, 14 couples are selected to tie the knot on the most romantic day of the year at the city's tallest building. This February, the couples will get an extra bonus, Brides will hire stylist to primp the future spouses and decorate the makeshift "wedding chapel". After the nuptials, each pair will enjoy a champagne toast and receive a gift bag worth $500.


October 23, 2006

Working Playground, in association with Moxie Pictures and Gran Centenario Tequila, presents a 24 Hour Company Production of THE 6TH ANNUAL 24 HOUR PLAYS ON BROADWAY on Monday, October 23rd at the American Airlines Theatre. This year's company members include actors Jennifer Aniston ("Friends"), Elizabeth Berkley (Hurlyburly), Erika Christensen ("Six Degrees," Traffic), Kieran Culkin (Igby Goes Down), David Cross ("Arrested Development"), Rachel Dratch ("Saturday Night Live"), Michael Ealy (Sleeper Cell), John Hawkes (Me You and Everyone We Know), Gaby Hoffman (Suburbia), Matthew Lillard (Scream), Julianna Margulies (Feston, "ER"), Anna Paquin (The Squid and the Whale, The Piano), Rosie Perez (Chair of Working Playground Artistic Board), Sam Rockwell (Matchstick Men), Amy Ryan (A... BestCredit Cards for College kids 

August 1, 2006 By By David Ellis 

NEW YORK ( -- Laptop, iPod, a messenger bag and yes, a credit card - all the staples of modern college life. Nowadays, owning a piece of plastic has become as much as part of the college experience as griping about the dorm food. In fact, over three-quarters of all college kids have a credit card, according to a recent study published by the student loan firm Nellie Mae. Credit Card Rates Find the best credit card for you among thousands of issuing banks. Select a card type from the pulldown menu and click on the arrow to begin. Select a card type Standard Gold Platinum But while many college students are tempted to sign up with the first offer that comes their way, parents and students should know their son or daughter is entitled to some pretty sweet deals even if they...

Citi “mtvU” Card Is the Most Innovative Student Card to Launch in the Past 18 Months 

February 8, 2006

In addition to being just the third student card to be linked to an issuer's flagship rewards program (ThankYou Network) this card is particularly noteworthy for enabling cardholders to earn points by being diligent in their finances (e.g., points for making payments on time) and in their studies (students can earn up to 2,000 points per semester based on cumulative GPA). It is the only card that effectively links financial responsibility with a financial reward - a concept that few credit education centers can better convey. The only drawback to the card is its reliance on the MTV brand name - the only MTV-related benefit listed is a discount at the MTV Store. While a different name for the card, or perhaps more MTV-based benefits would seem appropriate, this card is one of the few...

Fund Auction: Fido’s McCartney Ad Soft Sell 

September 9, 2005

Fidelity Investment's television advertisement featuring ex-Beatle Paul McCartney is taking a soft sell approach, according to some. Fidelity unveiled the commercial this week during the New England Patriots and the Oakland Raiders football game. The advertisement featured a photo montage of his life with the tag line, "The key is, never stop doing what you love." The television ad will certainly bring Fidelity attention, but it is unclear whether it will generate new business," said Howard Schneider, president of Practical Perspectives. "There was no clear benefit to me as a consumer as to why I should call Fidelity about what they are offering. The call to action was, 'call us,' but it was not prominent as to how you call them. I was surprised at how soft the ad was," he...