August 15, 2005
Outsourcing sponsorship sales to an agency with experience, expertise and contracts holds obvious appeal for properties that have little or none of the above. The good news for those properties is that the number of firms set up to represent sponsorship opportunities continues to grow, as is reflected by the sample list compiled by IEG SR of sales agencies offering services to non-sports and small-to-mid-sized properties. But the number of properties seeking assistance also may be on the rise. Arts & Communications, an agency that specializes in cultural and entertainment properties, is receiving a growing number of inquiries from properties looking for help with sponsorship sales, as well as with identifying and packaging opportunities, said managing director Ann...
July 4, 2005
Don't let price be a limitation. This issue is one of the major drawbacks to sending unsolicited full proposals, a process that is quickly falling out of favor. As Jim Erlick, founder of The Erlick Group, an agency that brokers deals for entertainment properties and venues, put it: "If you send out a proposal with a specific price, half the time your price will be too high and half the time it will be too low." A more effective alternative to pre-packaged proposals is to involve the sponsor in the creation of the sponsorship program. If a meeting cannot be scheduled without putting something in writing, the initial materials should be short and concise, with just enough information to demonstrate your knowledge of the sponsor's objectives. Erlick used this approach when he sold...
June 8, 2005
"I am married with two girls ages eight and ten and a half, living in Larchmont, NY," reports Jim Erlick. "After 14 years in corporate marketing positions at General Foods, Seagram Wine Company, and American Express, I founded The Erlick Group in 1992 (www.erlick-group.com). Our NY-based entertainment sponsorship agency conceives/brokers customized strategic partnerships on a local, regional and national basis with leading properties in theatre, film, music and venues."
January 15, 2005
Broadway Production Offers Product Placement. A Broadway production of the 1992 MGM film The Mambo Kings is looking for promotional and sponsorship partners interested in appropriate on-stage product placement and in-theater promotions. The Mambo Kings is being produced by Daryl Roth (Proof, Wit) and Jordan Roth (Rocky Horror Picture Show) and directed by Arnie Glimcher, who directed the original film. The show debuts in San Francisco in May or June 2005 before heading to New York City for previews in July and a planned August 8 opening. The production will be marketed to the traditional Broadway theater-goer, as well as the largely untapped Hispanic market, via Serrino Coyne and its sister company, Dieste Harmel & Partners. The cast is still being lined up, but is expected to...
January 4, 2005
To have your project or property featured in Opportunities Alert, e-mail Susan Nunziata at firstname.lastname@example.org or call 212-941-1633, x26. Submissions are edited for space and darity and must include an entertainment component. Big Apple Fest Expands Sponsorship Options. Big Apple Fest - a fundraising effort that places artist - designed apple sculptures at prominent New York City locations - is expanding in '05, with plans for a concert series, a family fun fest, and a film series. The event, which will run from Labor Day through October 31, 2005, is a fundraiser for City Harvest and the Police Athletic League. After the event, the apples are auctioned off, with a portion of proceeds donated to the charities. Organizer Big Apple Events - a non-profit corporation - and...
NY Times: A Growing Interest in Entertainment Marketing In Advertising: On the Road With ‘Movin’ Out’
January 27, 2004
By Stuart Elliott An ambitious, two-part campaign to promote the national tour of the Broadway musical "Movin' Out" that gets under way this week is hoping to get theatergoers in almost two dozen markets into a New York state of mind. Those who know their shows recognize the reference to Billy Joel, who supplied the more than two dozen songs that are used to tell the story of "Movin' Out," centered on the lives of five friends through the 1960's and 1970's. The musical, which won two Tony Awards after opening on Broadway in 2002, is taking its act on the road beginning tonight in Detroit under the aegis of Visa U.S.A., the presenting sponsor of the national tour. Visa is spending an estimated $5 million on a national television commercial by BBDO Worldwide in New York, part of the...
Entertainment Marketing Letter – Living a Rock And Roll Fantasy: Customized ‘Camp’ Offers New Experiential Marketing Vehicle
June 1, 2003
With two events under their belt and three more scheduled by 1Q '04, the producers of the Rock and Roll Fantasy Camp are working to expand the concept by shopping customized events to brand marketers seeking experiential promotional vehicles. A TV show and a movie based on the camp are in the works. The camp was featured in the season premiere of "The Simpsons" on Fox in September '02. Producer David Fishof created the first Rock and Roll Fantasy Camp in 1997 with Ringo Starr as celebrity "camp counselor." The weeklong camp attracted 35-40 paying attendees. The concept was shelved for a few years as Fishof concentrated on Starr's touring activities, but was revived last fall in Los Angeles. The Erlick Group's Jim Erlick is working with producers Fishof and Harry Javer to develop...
May 26, 2003 By John Crudele
WHY can't the Brooklyn Bridge have a corporate sponsor? Or the Staten Island Ferry - not to mention Central Park, Yankee Stadium and New York's fine museums? As we are painfully aware, New York City estimates that its budget deficit will be $3.8 billion this year. Firehouses are closing, municipal workers are losing jobs, and roads are dirtier and pot-holier. The typical solution? The same as every other desperate town or state - make people gamble more, raise taxes or give out more tickets. Can't we come up with a better idea - especially with so many landmarks just waiting to have a corporate logo affixed to their side? The mayor's office is already looking into something like this - the official soda of New York City, etc. And it has named its first-ever chief marketing officer. I...
February 8, 2003
Jim Erlick is president of The Erlick Group, a Manhattan-based firm that specializes in pairing entertainment properties, including HBO, The New Yorker, and several Broadway productions, with such corporate sponsors as American Express, Delta, and Bloomingdale's. Before establishing the company 10 years ago, Erlick spent 14 years in marketing at General Foods, Seagram Wine, and American Express.
January 8, 2003
James M. Erlick '73 was recently profiled in Duke Magazine about the business of marketing and corporate match-making. Jim launched the Manhattan-based Erlick Group in 1992. The company brokers strategic sponsorships and promotions with entertainment properties such as film, music, and theatre on a national level. Clients include The New Yorker, Broadway productions such as Rent and Chicago, and General Cinema as partnered with corporate sponsors like American Express, Bloomingdales and Lexus. After Deerfield, Jim went on to Duke and then earned his MBA at the University of Chicago. He worked 14 years in marketing with such concerns as General Foods (now Kraft), American Express, and Seagram before going out on his own with The Erlick Group.