Publication: Coke/Duane Reade/Chicago the Musical Press Release
Exclusive “Buy 3 Get 1 Free” Ticket Offer Supported by Cast Member Appearances at Select Duane Reade New York City Locations
New York, N.Y. – Coca-Cola announced an exclusive partnership today with the Duane Reade, New York’s leading drug store, to offer consumers an opportunity to buy three tickets and get one free for the Broadway musical CHICAGO for the entire month of December in exchange for the purchase of a 12-pack, 1.5 liter, or 20 oz. Coca Cola product from December 1 – 30th.
The “Buy 3 Get One Free” ticket discount promotion will be supported by cast member appearances at five Duane Reade locations throughout New York City, and consumers will also receive a free CHICAGO Original Cast Recording CD ($19.99 value) with each purchase of four tickets.
“Through this program, consumers can gain an affordable opportunity to see an award- winning Broadway show, “said Stephen Boyd, Vice President, Coca-Cola North America. “CHICAGO’s participation broadens this program’s appeal, and gives consumers access to a universal tale of fame, fortune and all that jazz; one show-stopping-song after another; and the most astonishing dancing you’ve ever seen.”
Supplemented marketing to drive awareness for “Buy 3 Get One Free” includes a WPLJ radio promotion featuring an on-air ticket and CD giveaway; WPLJ street team appearances at the five Duane Reade locations; commercials on Duane Reade’s in-store radio network, and advertising on Chicago’s website and in Duane Reade circulars.
Consumers hoping to get a glimpse of Roxie Hart, Billie Flynn, or Mama Morton can visit Duane Reade stores at:
* 460 Eighth Avenue at 34th Street on Dec. 15th
* 459 Broadway at Grand Street on Dec. 14th
* 1627 Broadway at 50th Street in the Theater District on Dec. 17th
* 4 Times Square, Broadway and 7th on Dec. 17th
Duane Reade, Coca Cola and Chicago on Broadway partnership brokered by The Erlick Group (www.erlickgroup.com). Since 1992, it has been a leading New York based entertainment sponsorship agency, who represents leading properties in theatre, film, music, family and venues.”
About Coca-Cola Enterprises Coca-Cola Enterprises is the world’s largest marketer, distributor, and producer of bottled and canned liquid nonalcoholic refreshment. CCE sells approximately 80% of The Coca-Cola Company’s North American volume, and is the sole licensed bottler for products of The Coca-Cola Company in Belgium, continental France, Great Britain, Luxembourg, the Netherlands and Monaco.
About The Coca-Cola Company
The Coca-Cola Company is the world’s largest beverage company. Along with Coca-Cola, recognized as the world’s most valuable brand, the Company markets four of the world’s top five nonalcoholic sparkling beverage brands, including Diet Coke, Fanta and Sprite, and a wide range of other beverages, including diet and light beverages, waters, juices and juice drinks, teas, coffees, energy and sports drinks. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages at a rate exceeding 1.4 billion servings each day. For more information about The Coca-Cola Company, please visit website at www.thecoca-colacompany.com.
About CHICAGO
Now in its record-breaking 12th year, the six-time Tony Award-winning smash hit musical CHICAGO is now the second longest-running show currently on Broadway, as well as the eighth longest-running production in Broadway history – and it still shows no sign of slowing down! A true New York City institution, CHICAGO has everything that makes Broadway great: a universal tale of fame, fortune and all that jazz; one show-stopping song after another; and the most astonishing dancing ever to be seen. Written by the legendary team of John Kander, Fred Ebb and Bob Fosse, CHICAGO has become a worldwide phenomenon, having played 24 countries in 11 different languages since it first opened on Broadway in 1996. Visit www.ChicagoTheMusical.com for more information.
