Brand positioning - entertainment marketing - marketing orientation - event sponsor - consumer marketing consulting - Erlick Group

 

case studies & testimonials

  
   
 

Sign up for The Erlick Group's monthly newsletter
Enter your email address or even an associate's!

 
  Latest Newsletter
View        Download


  
  Download The Erlick Group Brochure *  
  * This document is available as an Adobe Acrobat File (PDF). If you do not have Adobe Acrobat, you can click here to download it for free.
  
MAGAZINES: THE NEW YORKER
 


OBJECTIVE
Attract sponsors for 75th anniversary festival

ELEMENTS
3 day celebration featuring fiction/humor

Developed valuation analysis/customized promotions

Integration in print, direct mail, online, venue signage and celebrity “meet and greet”

RESULTS
Lincoln-Mercury/Barnes & Noble co-presenting sponsors

Delta official airline

Three secondary sponsors (Saks Fifth Avenue, Belvedere Vodka and David Yurman)

Met aggressive revenue target

URL
www.newyorker.com