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OBJECTIVE
Create memorable, off-site NY Yankees event for American Express
Premium Access Cardholders
PARTNER
Package "insider" access with recognized personalities in ideal/convenient environment
ELEMENTS
Private room at Mickey Mantle's restaurant to view Yankees-Red Sox
rivalry on big screens
Hired Marty Appel, Yankees pr director for 20 years as MC along with
ex-Yankee star Jim Leyritz
Pre-game conversation offering stimulating, "behind-the-scenes"
perspective/insight in addition to remarks during game/between
innings as well as candidly fielding audience's questions throughout
evening
All attendees leave with personalized signed official ball as
memorable keepsake
RESULTS
Sold out event and got terrific reviews during exit interviews
Amazing way to watch game with real time analysis/ability to interact
with experts
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