Half Image Post
B.B. King Blues Club & Grill
Mills/Simon Malls, American Express, etc
Co-marketing efforts with Mills/Simon malls in nearby markets
Ticket trade with Continental Airlines
Sponsorship deal with American Express Gold Card Events
Identify sponsorships/promotions to raise awareness/generate traffic for new, upscale Times Square club
In-mall signage offering travel package as grand prize and ticket discounts
Advance access for American Express Gold cardholders promoted via print, direct mail, e-mail and online
Sold thousands of tickets via targeted program.
Deal renewed to second year and expanded to include Blue Note.