Partner:Visa, Westin, Latina Magazine, Magic Limo
Visa selected to be "preferred" credit card with exclusive, advance ticket access program as well as ongoing choice tickets on consignment basis.
Latina Magazine chosen as exclusive Hispanic print partner with integrated offline / online campaign including print ads, editorial, email blasts, direct mail and events for subscribers / advertisers.
Westin Hotel St Francis became "official hotel" of San Francisco run with barter deal featuring rooms for tickets.
Magic Limo became "official limo" for NY with barter deal featuring discounted rate for transportation of stars in exchange for tickets.