Half Image Post Joey
Client:The New Yorker
Partner:Lincoln Mercury, Barnes & Noble, Delta, etc.
Attract sponsors for 75th anniversary festival
3 day celebration featuring fiction/humor Developed valuation analysis/customized promotions Integration in print, direct mail, online, venue signage and celebrity "meet and greet"
Lincoln-Mercury/Barnes & Noble co-presenting sponsors Delta official airline Three secondary sponsors (Saks Fifth Avenue, Belvedere Vodka and David Yurman) Met aggressive revenue target