Skip to content

Case Study

People Magazine

Client

People Magazine

Find sponsors for 25th anniversary charity concert honoring Carole King.

Partner

Oldsmobile / American Airlines / Dewar's

Elements

Featured Reba McEntire, 98 Degrees, James Taylor and Boyz II Men Developed valuation analysis/customized promotions Integration in print, direct mail, online, venue signage and celebrity “meet and greet”.
 

Results

Oldsmobile/American Airlines principal sponsors Dewars post-concert party sponsor.

Related Case Studies

Subscribe to The Erlick Group newsletter today and stay up to date on our latest exciting sponsorship and event opportunities.