January 9, 2012
"It's important for properties not to have stars in their eyes and fall in love with 800-pound gorilla shops. At the end of the day, it's critical for a property and their agency to need and want each other on an equal basis," said Jim Erlick, president of The Erlick Group, 20-year-old agency that specializes in Broadway shows and other types of distinctive entertainment properties.
August 10, 2010 By By Stephanie Lochmiller
As a way to draw increased awareness and attention to some of the standup sponsorship opportunities on our site, we have decided to set apart one blog per month to put the "Spotlight on Sponsorship"! If you have a premium level listing on SponsorPark, and would like to have your event featured, please contact Stephanie.Lochmiller@SponsorPark.com to submit your event. This month our spotlight shines on Showbizzle.com. What is Showbizzle.com all about? Showbizzle.com is an L.A. based digital showcase for emerging talent, combining a unique web-series called "Janey's Blog" with a community of writers, actors, performers and comedians formed around the resources and opportunities showbizzle provides. Whether you’re an actor, writer, or a student just thinking about a career in the...
Coca Cola / Duane Reade / Chicago Press Release: COCA-COLA TEAMS UP WITH DUANE READE TO BRING BROADWAY’S AWARD WINNING MUSICAL, CHICAGO TO CONSUMERS
December 8, 2008
Exclusive "Buy 3 Get 1 Free" Ticket Offer Supported by Cast Member Appearances at Select Duane Reade New York City LocationsNew York, N.Y. - Coca-Cola announced an exclusive partnership today with the Duane Reade, New York's leading drug store, to offer consumers an opportunity to buy three tickets and get one free for the Broadway musical CHICAGO for the entire month of December in exchange for the purchase of a 12-pack, 1.5 liter, or 20 oz. Coca Cola product from December 1 - 30th. The "Buy 3 Get One Free" ticket discount promotion will be supported by cast member appearances at five Duane Reade locations throughout New York City, and consumers will also receive a free CHICAGO Original Cast Recording CD ($19.99 value) with each purchase of four tickets. "Through this...
Entergy/Ringling Bros Charity Event Press Release: ENTERGY CORPORATION PROVIDES POWER FOR 400 SALVATION ARMY CHILDREN TO ATTEND THE GREATEST SHOW ON EARTH!
March 20, 2008
Children from The Bronx and Westchester Will Enjoy a Day at the Circus Including a Special Meet & Greet with the Show's Stars and Tickets to Ringling Bros. and Barnum & Bailey presents "Over The Top!" as Part of Entergy's Sponsorship of the March 21 PerformanceWHO: 400 underserved children from the Salvation Army (primarily from The Bronx and Westchester).WHAT: Children will get to meet some of the show's stars and then attend the March 21 performance at Madison Square Garden!Entergy (www.safesecurevital.com) is a proud sponsor of the event and the thanks to their support, these children will get to experience the wonder and excitement of the circus! Entergy Corporation is an integrated energy company engaged primarily in electric power production and retail distribution...
Marketwire: Wall Kandy Retains The Erlick Group To Generate High Profile Sponsorships For UnScene Photography Tour
February 27, 2008
LOS ANGELES, Calif. and NEW YORK -- WENR Corp. announced today Wall Kandy has retained New York-based The Erlick Group(www.erlick-group.com) to generate sponsorships for the UnScene Photography Tour. Created by art company Wall Kandy, the UnScene Tour will travel to cities like Dallas, New Orleans, Scottsdale, Chicago, New York, LA and San Francisco looking to discover new artists. In each city, a gallery event will take place to showcase five selected artists with one winner awarded a small show at an esteemed local gallery."We are thrilled to have Wall Kandy and its UnScene Tour as a client," said Jim Erlick, President and founder of The Erlick Group. "The tour is a perfect fit for brands looking for an edgy, upscale scene associated with the arts." Now going into its...
December 18, 2007
Ringling Bros. and Barnum & Bailey Circus is looking for a sponsor to bankroll a Salvation Army benefit slated for its Madison Square Garden premiere on March 20. The sponsor will receive credit for footing the bill that allows 10,000 underprivileged kids to see "The Greatest Show on Earth." Print ads (New York Times, Daily News, New York Post,) posters, event signage and emails will alert people of the corporate sponsorship. PR outreach will be conducted by Hill & Knowlton and Alan Miller, firms that work for Ringling Bros.' parent, Feld Entertainment. The Erlick Group's Jim Erlick has info on sponsorship opportunities. He is at 212/418-7372 and email@example.com.
December 14, 2007
Couples from New York, Germany, Israel, Texas, New Jersey; Connecticut, Florida, Georgia and Great Britain Brides.com Added Glamour and Panache to Annual Event Held in Romantic-Chic Chapel (Wednesday, February 14th-New York, NY)- Cupid came in for a spectacular landing at the Empire State Building in a floral paradise as 14 couples celebrate Valentine's Day by marrying or renewing their vows today. The ceremonies took place every 30 minutes beginning at 7AM on the 75th floor of New York's most famous office building. This year, the couples came to the building from as far away as Israel, Germany and Great Britain. The United States was represented by couples from New York, Texas, Florida, Georgia, Connecticut and New Jersey. This year, for the first time, the Empire State Building...
he Erlick Group has arranged "360 immersion" custom entertainment sponsorships for agencies and clients directly for the past 15 years. Jim Erlick says he's a "deal facilitator" and "deal accelerator" who creates strategic sponsorships and promotions for PR firms, ad agencies, promotion agencies, media companies and clients that are interested in cutting through the communications clutter. He launched The Erlick Group in Manhattan following 14 years on the client side in marketing positions at American Express, General Foods and Seagram Wine Co. The idea was to concentrate on the "entertainment niche" in order to sidestep the crowded sports sponsorship market. "The world of sport was heavily fished in," Erlick told O'Dwyer's. Erlick believes his expansive consumer marketing...
Odwyerpr.com: Cruise Lines Step Up Their Entertainment Offerings: Passengers Mingle With Vulcans And Barenaked Ladies
June 15, 2007
A smorgasbord of live entertainment options is just as common on cruise ship as an overloaded food buffet. But in recent years, booking agents, charter companies and the cruise lines themselves have been actively stepping up their entertainment efforts as a way to attract niche audiences and special interest groups that might not otherwise climb aboard. The trend also ties in with the increasing emphasis on creating unique customer experiences and fostering a sense of community that cuts across all marketing disciplines. Several cruise websites have also set up social networking capabilities, and entertainment tie-ins add another layer to the sense of passenger community. "These cruises are filled with a group of like-minded people," says Sara Riney of Sixthman which is one of...
Press Release: THANKYOU NETWORK(SM) ADVANCES REWARDS PROGRAMS TO ANOTHER LEVEL, OFFERS FINE ART IN ITS REWARD COLLECTION FROM WORLD-RENOWNED ARTIST PETER MAX
May 16, 2007
First Reward Program to Include Contemporary Art from One of America's Preeminent Pop Icons, As Part of its Rewards CollectionNEW YORK, NY (May 16, 2007) - In an effort to continuously bring its members the most unique and compelling reward offerings available, ThankYou Rewards Network today announces the beginning of a special relationship with world-renowned artist Peter Max. As the first artist associated with ThankYou Network, Peter Max makes his popular artwork accessible to all 11 million ThankYou Members, including limited edition lithographs. "I am very pleased to make my artwork accessible to people who previously weren't able to purchase one of my pieces," states Peter Max. "Now through ThankYou Network, members will have the chance to redeem their points for some of my most...