February 8, 2002

Jim Erlick '77 is in the business of corporate matchmaking. As president of The Erlick Group, a Manhattan-based firm, he pairs big-name entertainment properties with corporate sponsors. His clients come from all over the entertainment industry- Broadway (Rent, Chicago, The Full Monty), music (MTV, The Litchfield Jazz Festival), film (General Cinema, MovieFone), magazines (The New Yorker, Rolling Stone), and various venues in New York City (Carnegie Hall). His partners are equally diverse-from Fleet and American Express to Delta, American Airlines, Bloomingdale's, and Lexus. The Erlick Group has been around ten years. Erlick, who spent fourteen years in marketing at General Foods, Seagram Wine Company, and American Express, says his experience has helped him create successful marriages... Click Me Kate: The Great White Way Hits the World Wide Web 

June 5, 2000 By By B.J. Sigesmund 

On Sunday night, the oldest form of entertainment intersected with the most modern type of technology. A live Webcast of the Tony Awards at www. brought the dazzling Radio City Music Hall event-and moreover, much of the goings-on backstage-to theater fans around the globe. Tonys. org, a product of IBM and the Tony Awards Productions, debuted in early May with comprehensive, yet predictable content: an area of historical archives, a ballet for the 2000 Tonys, trivia and quizzes galore. But it wasn't until Sunday night that the site really came to life, when the first well-heeled honorees trotted into the legendary Manhattan venue and onto your home computer screen. In a pair of rooms located seven stories above the main auditorium, about 15 techie types-all dressed in black...

Brandweek: IBM Powers Official Tony Web Site

May 22, 2000

By Jennifer Owens IBM has added the Tonys to its stable of major-event Web sites-including the Olympics, the U.S. Open and the Grammys-by launching, hosting and sponsoring to carry live Webcasts from the annual Broadway awards show. Already, the site has featured actors Kelsey Grammer and Bebe Neuwirth announcing the year's Tony award nominees as well as live interviews from the annual Tonys Nominee Brunch held earlier this month. In two weeks, however, will Webcast the prestigious event itself, on June 4 beginning at 8 p.m. This isn't the first time the Tonys have gone online, said Jed Bernstein, president of the League of American Theatres and Producers, noting that the award's first Web site launched a few years ago, but went dark last June. That site,...

NY Times: Theatrical Tradition In the Digital Domain Arts & Leisure

May 21, 2000

By Scott Vogel It's 8:35 on the morning of May 8, and an announcement from the Web site is imminent. At the click of a mouse, an audio player pops onto the screen and with it the sound of crackling microphones, as adjustments to a podium are made. "Good morning, I'm the audiovisual director and also Jed Bernstein," says the president of the League of American Theaters and Producers, his digitized voice careering through cyberspace to welcome a worldwide audience to the Tony Awards nominations ceremony at Sardi's. Despite the occasional glitch, his words come in loud and clear at the start of the annual press conference to announce the nominees. Now that the Tonys have finally staked their claim to a piece of the virtual frontier, members of the public can attend this yearly...

Brandweek: Calling All Car Worms

March 6, 2000

By Jeff Green At first brush, it might seem counterintuitive for a car maker to target book readers in a society where it's assumed the most attractive customers don't have time to read. But the success of a wide-ranging partnership among Ford Motor's Lincoln Mercury division, Barnes & and its bricks-and-mortar Barnes & Noble parent is turning that conventional misconception on its head-and proving the enduring value of a clicks-and-mortar relationship in a world struck with fever. Starting in fourth quarter 1999 with the launch of the new Sable sedan, Irvine, Calif.-based Mercury featured the Barnes & logo and link in all its advertising, print, direct mail and other efforts. Meanwhile, Barnes &, which provided a link to the...

Crain’s New York Business: Credit Card: Carnegie’s Ticket 

February 7, 2000

Staid, historic Carnegie Hall has long avoided many of the commercial opportunities its cultural compatriots have jumped at in recent years. But the concert venue is about to take its first step toward the broad licensing of its world-renowned name. This spring, Carnegie Hall will offer its first branded credit card. Working with MBNA Corp., the music hall will initially focus on introducing the card to season ticket holders, subscribers and donors. A portion of the revenues will go to Carnegie Hall-now involved in a $75 million restoration of its lower level-for annual operations. Carnegie Hall is looking at other possible licensing and royalties deals, but it plans to consider each possibility carefully. "The stakes are a little higher because there is an image to hold up," says Jay...

A Newsletter for People in Consumer Markets

January 8, 2000

Jim Erlick, President of his six-year-old, New York based company finds that The Erlick Group strategically fills an important void for consumer products and services marketers. His practice represents an impressive portfolio of leading live entertainment properties in theatre, music, all-family shows and venues. This portfolio enables companies to distribute product samples/literature to their specifically targeted demographic segments at rock concerts, Broadway tours, circuses etc. These turn-key programs can be implemented nationally or in select local markets planned for a year in advance or at the last minute. Pouring rights and "presenting" sponsorship deals (where you are integrated into the show's print and electronic media) are also possible. In addition to being...

Lincoln Rides with Barnes & Noble Firms See Positive Response From Direct Efforts Targeting Readers, Drivers

December 27, 1999

By Grant Lunkenbill Young & Rubicam Advertising, New York, said Lincoln Mercury is booking good numbers with its Mercury Sable Independent Thinkers Campaign that leverages a clever holiday strategy with Barnes & Noble's online division,, New York, at a time when car sales are sluggish. Y&R's integrated marketing, which began putting co-branded direct marketing packages in consumers' hands last month, is slated to run through the first quarter of 2000. The effort makes efficient use of the Barnes & Noble brand name and prime bookselling season, which, it said, prospective Mercury Sable buyers strongly identify with. "Our research shows Sable buyers are avid readers," said Jennifer Moneagle, group brand manager at Mercury, Irvine, CA. "Considering this profile, we...

Promo Magazine: Spring Ahead 

September 8, 1999

Pay-per-view marketing specialist Spring Communications, Los Angeles, has formed a strategic venture with New York City-based The Erlick Group to develop sponsorship-friendly media events for TV and the Internet. The new venture will seek to develop music concerts and other special events conducive for such specific marketing needs as launching new products or repositioning old brands, according to Spring president John Jubey. "We'll design events to meet the sponsors' objectives," he said. Spring is looking for The Erlick Group to provide "a wealth of experience from the brand world and some incredible client relationships" to the venture, says Rubey. Erlick specializes in managing strategic corporate sponsorships, and has put together programs for American Express and MovieFone,...

Multichannel News: Spring, Erlick Seek PPV-Event Sponsors 

August 23, 1999 By By R. Thomas Umstead 

In an effort to introduce to pay-per-view, Spring Communications has entered into a "strategic venture" with New York-based agency The Erlick Group to help create corporate-sponsorship opportunities for upcoming PPV events. This new venture will develop PPV and Internet events for advertisers and their agencies that address specific marketing- and promotional-communication needs, Spring president John Rubey said. This will include new product launches, product-repositioning campaigns and name changes. Spring, along with Erlick, will attempt to match sponsors with a particular music or other PPV event that appeals to the company's targeted audience. "We're looking at aligning consumer-brand marketing campaigns with performers appearing on PPV," Rubey said. "With this new venture, we...