June 6, 1999
By Elaine Underwood Six Flags late this week will start mailing one million pitch letters for a co-branded credit card with MasterCard, making it the first piece of plastic with a Time Warner brand on it and a forerunner in the theme-park/entertainment sector. The deal also puts Six Flags, No. 2 theme park operator to Disney, ahead on one count. Industry watchers have long expected Disney and its strategic partner American Express to introduce a CO-branded card. Plans call for the Six Flags Entertainment Card to ultimately encompass more than just the company's 12 theme parks. In addition to rewards redeemable at Six Flags parks, the card would offer discounts on a range of Time Warner products like Warner Bros. videos and merchandise from the studio stores. "That element will...
AdAge: MovieFone, AmEx Link to Pump Film Ticket Sales Studios Unify to Back Theaters With First-Time Incentive Plan
March 1, 1999
By Wayne Friedman Looking to stimulate ticket sales for the entire movie industry. MovieFone and American Express Co. are teaming up to launch, starting today, the first industry-wide incentive marketing effort for the film industry. Consumers who buy 10 tickets with their American Express card through MovieFone will get an 11th free. American Express will spend about $3 million for TV spots and print ads: MovieFone will be doing in-theater trailers as well as advertising on its Website and through American Online, which recently agreed to purchase MovieFone. The deal is significant because MovieFone needed to get the approval of virtually all the studios since the proceeds from tickets sales would be going to them as well as the exhibitors. All the major studios have signed...
January 12, 1999
Working With Sales Agents: A Guide for Agencies and Properties Lack of selling expertise, contacts and time are among the reasons rightsholders choose agencies to sell deals on their behalf. With no industry standards to guide practices, sponsorship agencies and rightsholders are left to figure out the best methods themselves. Below, IEG SR details key elements that both sides should consider as the forge relationships. New vs. renewal deals Sponsorship sellers come from two camps: Those who think renewals are easier; and those who think it takes the same amount of work through ongoing servicing. The latter group typically will not offer commission reductions on renewals. However, some agencies will shave up to 10 percentage points off their commissions for renewals. For example,...
October 18, 1998
By Tobi Elkin Seeking to boost holiday sales of its new high-end digital video products, Samsung Electronics America will partner with MovieFone for a cross-promotional blitz, to include a national sweepstakes breaking Nov. 6. The Samsung "Winter Vision" sweepstakes, through Jan 14, 1999, targets avid moviegoers and home theater enthusiasts for a chance to win several products including Digital Video Disc and VCR players, microwave ovens and the brand's new High- Definition, Projection and VisionPlus TVs. The sweeps will be promoted in several ways beginning with consumer calls to MovieFone (777-FILM). When consumers call MovieFone to find out movie schedules, they will hear a 20-second spot touting Samsung's Web sites. Subscribers to MovieMail, MovieFone's direct email service also...
July 27, 1998
New York American Express and MovieFone last week inked a "long term" marketing deal to promote telephone and Internet ticketing for films. Amex becomes a national sponsor of MovieFone and it's online counterpart MovieLink.com; the companies will create a program to reward Amex credit card users. Available in 32 cities, MovieFone will promote American Express to phone users, and in promotions and advertising. New York, July 22, 1998 American Express Company (NYSE:AXP) and MovieFone, Inc. (NASDAQ NM:MOFN), the nation's largest movie listing guide and ticketing service, today announced a new long-term marketing partnership to promote telephone and Internet ticketing for movies. Under the new agreement, American Express will become a national sponsor of MovieFone and its online sister...
July 22, 1998
American Express Co. said it plans a marketing program on behalf of MovieFone, a movie listing guide and ticketing service. MovieFone in turn will promote American Express to its users. More details on this initial marketing program will be released later, AmEx said. It will cover both MovieFone, now in 32 cities, and MovieLink.com, a new online service. Ogilvy & Mather Worldwide, New York is the agency.
June 5, 1998
By Jane L. Levere Although the current Broadway season formally ends with the Tony Award on Sunday evening, the theater industry's efforts to market itself will actually be stepped up immediately afterward, with the debut next week of a "Live Broadway" platinum Visa credit card. The promotion is the latest installment of an effort by the League of American Theaters and Producers to stimulate demand nationwide for live theater and, essentially, establish "Broadway" as a highly visible brand. The card will be offered jointly by the league, which is the trade group for Broadway productions in New York and throughout North America, and First USA Bank, a subsidiary of the Banc One Corporation. Last year Continental Airlines signed up as the league's first national corporate sponsor,...
DM News: Broadway, First USA Launch Credit Card Theater industry group targeting 30 million with June campaign
April 27, 1998
By Theresa Howard In a branding initiative on the scale of Broadway production, the League of American Theatres and Producers has added another product to its cast of thousands with the debut of the Live Broadway Visa card. Targeting a broad universe of 30 million potential card holders, the national trade organization for the Broadway industry has teamed up with First USA to launch the no-fee Visa card, which will be available in June. Charges on the card will earn points that are redeemable for Broadway merchandise, packages, tickets, dining and access to Broadway events and promotions. "We are definitely in the database business now," said Meg Meurer, director of new business development for the League of American Theatres and Producers. The charge card is the latest...
April 6, 1998
Showbiz They say for every light on Broadway there's a broken heart. Producers are less sentimental; they'd be happy seeing a credit card for each of those bulbs. They may. The League of American Theatres & Producers, Broadway's trade association, is preparing an official credit card. The Live Broadway affinity card, similar to programs offered by sports teams, should premiere around the time of the Tony Awards in June. It's part of the league's ongoing efforts to step up marketing for the $1.4 billion industry. The market is large. There are some 125 league theaters nationwide, 37 of them in New York. Thirty million people saw a Broadway show last year, more than total attendance in any pro sports league except baseball, says Meg Meurer, director of new-business development for...
March 30, 1998
By Shannon Stevens First USA is teaming up with Live Broadway to offer a no-fee credit card which doubles as a frequency card for theater goers nationwide. The affinity card continues Live Broadway's effort to partner with major consumer brands that began last summer when the non-profit group representing theater operators scored Continental Airlines as a partner. The cards, sporting the Live Broadway logo will be pushed beginning June 8, the day after the Tony Awards, with an application blitz that includes a direct mail campaign based on names from the 400 member theaters' mailing lists. Print, internet and broadcast campaigns also may enter the mix. The credit card will offer users points by which to obtain unique rewards, including stand-in roles in shows, limited-edition...