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Big Apple Fest Expands Sponsorship Options. Big Apple Fest - a fundraising effort that places artist - designed apple sculptures at prominent New York City locations - is expanding in '05, with plans for a concert series, a family fun fest, and a film series.

The event, which will run from Labor Day through October 31, 2005, is a fundraiser for City Harvest and the Police Athletic League. After the event, the apples are auctioned off, with a portion of proceeds donated to the charities.

Organizer Big Apple Events - a non-profit corporation - and sponsorship sales partner The Erlick Group, seek sponsors, media, and marketing partners for the eight-week festival. Ideal partners include banks, fashion and cosmetics companies, and entertainment marketers.

Licensing partners are also sought to create a line of souvenirs and collectibles based on the apple designs.

The concert series will be comprised of four shows at B.B.King's Blues Club, while the film festival is planned at a major New York City-based movie theater chain. A family fun fest event is on tap for Central Park.

Last year's Big Apple Fest, produced in cooperation with NYC & Company, the city's official tourism and marketing organization, had 80 companies sponsoring 190 Big Apples designed by 150 artists. Media partners in 2004 included City Guide magazine and AC radio station Mix 102.7FM. Both media partners are signed on in '05, and additional radio, television and print partners are sought.

Big Apple Events,
Bill Carroll, Managing Director,
708 Third Ave.,
New York, NY 10017;
phone: 212-599-1552;

The Erlick Group,
Jim Erlick,
1 Dag Hammarskjold Plaza, 34th Fl.,
New York, NY 10017;
phone: 212-418-7372;