Ringling Bros. and Barnum & Bailey Circus is looking for a sponsor to bankroll a Salvation Army benefit slated for its Madison Square Garden premiere on March 20.
The sponsor will receive credit for footing the bill that allows 10,000 underprivileged kids to see "The Greatest Show on Earth."
Print ads (New York Times, Daily News, New York Post,) posters, event signage and emails will alert people of the corporate sponsorship.
PR outreach will be conducted by Hill & Knowlton and Alan Miller, firms that work for Ringling Bros.' parent, Feld Entertainment.
The Erlick Group's Jim Erlick has info on sponsorship opportunities. He is at 212/418-7372 and firstname.lastname@example.org.
RINGLING BROS. LOOKS FOR SPONSOR
December 18, 2007