For the first time, will sponsor the annual Valentine's Day wedding event at the Empire State Building. Each year, 14 couples are selected to tie the knot on the most romantic day of the year at the city's tallest building. This February, the couples will get an extra bonus, Brides will hire stylist to primp the future spouses and decorate the makeshift "wedding chapel". After the nuptials, each pair will enjoy a champagne toast and receive a gift bag worth $500.