Who We Are
Get to know us
Trusted reputation, transparency and personalized service of a boutique agency.
In 1992, The Erlick Group was launched to conceive and broker disruptive sponsorships and promotions on a national, regional and local basis with distinctive entertainment properties in theatre, music, film, family and venues.
Our objective is to leverage our strategically grounded consumer marketing orientation to create truly customized partnerships that address brand positioning and sales objectives, while incorporating unique assets of the entertainment property.
Jim Erlick, President, is a seasoned marketing executive with 14 years prior experience in the financial services, packaged goods and beverage alcohol industries at American Express, General Foods and Seagram Wine Company.
What clients say
Proven track record building longstanding professional & personal relationships.
"We unsuccessfully tried for many months to secure an inaugural sponsor for our acclaimed NY Film Critics national series. Happily, I was connected to Jim Erick via a mutual longstanding friend. From the outset, he was extremely well informed, direct and results-focused. As predicted, he delivered our first national sponsor, and we are optimistic more will come in this presumably long-term association with The Erlick Group. Finally, he is a pleasure to work with on an interpersonal basis."
NY York Film Critics Series
"I have had the pleasure of working with Jim for the past 2 years. He was recommended to me based on his multiple successful, customized Coca-Cola-Broadway customer and consumer-specific collaborations he previously brokered with my regional marketing and sales colleagues. Jim and I have collaborated on two well-received month-long programs with "ANNIE" and Disney's "NEWSIES" respectively. Both programs included a great cause-related element with the Boys & Girls Clubs as well as the traditional retail components. Jim is very well informed of the Broadway industry and is always totally transparent throughout the process to assure all parties' expectations are managed and regularly exceeded. We look forward to other partnerships going forward."
S. Madison Bedard
Director, Community Marketing Coca-Cola Refreshments
"I have known Jim for many years. He has always been an innovative and strategic marketer. In our latest collaboration, he introduced me to the unique 24 Hour Plays initiative. Despite a very short leadtime, Gran Centenario Tequila was intelligently and prominently integrated into the one nite fundraiser. The brand was cleverly written into several scripts and also enjoyed significant media coverage touting our sponsorship in high profile communications like ew.com, people.com, Daily News, and broadway.com. I look forward to Jim's next recommendation as I know it will be brand-appropriate, impeccably executed, and that his involvement and commitment will be unmatched."
Marketing Executive Skyy Spirits