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One of the foremost sponsorship consulting firms in the country.

Creatively pairing brands with local, regional, national & global entertainment properties.

Conceive & broker

disruptive sponsorship & promotional partnerships

For 30 years, The Erlick Group has provided the personalized service of a boutique agency to cross-promote brands of all sizes and budgets with elegant and targeted entertainment platforms. 

We create truly customized partnerships that address brand positioning & sales objectives, while incorporating unique assets of both established and emerging entertainment properties in theatre, music, film, family, culinary and high-net-worth membership clubs.


Elevate product marketing by cross promoting with larger brands.


Optimize promotional opportunities collaborating with trusted partners.


Create amazing event experiences combining unique opportunities.


Increase exposure, attract corporate events and boost business revenue.

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Sourced Craft Cocktails

Sourced Craft Cocktails offers an innovative approach to the beloved tradition of sharing cocktails with friends, family, co-workers, and clients.

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Astreea® Activations

We are proud to be a trusted reseller of Astreea® in North America, offering a durable, fully customizable hand sanitizing experience that combines brand awareness with a crucial public service.

We All Rise

The Erlick Group is thrilled to announce a new opportunity to sponsor a global human rights initiative called We All Rise. In conjunction with The United Nations, We All Rise promotes gender equality for women and girls.

A Robust

Partnership History

Our agency has created successful partnerships with market leaders and emerging brands in many categories, including media, packaged goods, financial services, travel, wine/spirits, music equipment, retail, and restaurants.

What our clients say...

John Leguizamo
"I have really enjoyed working with Jim for the past several years. He conceived creative partnerships with Citibank, Best Buy and Fania Records for "Ghetto Klown", my solo show on Broadway. Jim also helped me create partnerships with NYC's leading private membership club, a Soho men's boutique and a private engagement, too. He's great at what he does, and has proven an invaluable addition to my business."
Broadway Cares
"Jim’s boundless creativity and resourcefulness continue to astonish me. The ideas he has presented and partnerships he has brokered have made a significant difference for Broadway Cares/Equity Fights AIDS for several years. But it’s not just “rinse and repeat” for Jim. Seeing how he has adapted and pivoted during the pandemic has been impressive and game-changing during this complicated, difficult time."
Danny Whitman
Director of Development
"Jim has been an invaluable resource to Citi's entertainment access program helping us forge relationships with several high profile properties. Jim has a deep network of industry contacts and is exceptional at not only conceptualizing new marketing programs but also consulting throughout the program's life cycle to ensure success. We look forward to continuing to work with him."
David Kovach
SVP, Citi Entertainment Marketing
Hirschfeld Foundation
"The nonprofit Al Hirschfeld Foundation has found working with Jim Erlick easier than finding NINAS in Hirschfeld drawings. He is fount of great ideas and opportunities and his attention to detail, dedication, and his ability to connect the Foundation with a variety of partners has proved to be very rewarding for us in terms of both revenue and brand awareness. He has created great opportunities for us and is a pleasure to worth with.”
David Leopold
Creative Director
BB King Blues Club and Grill
"We retained Jim shortly after opening our new music club in Times Square in Summer 2000. His creativity, contacts and perseverance have been invaluable in conceiving/implementing programs with credit card, airline, shopping mall and hotel partners. He has also been instrumental in referring important groups, like the Promotion Marketing Association, to hold events at our club to create additional awareness/buzz."
Steve Bensusan
Menopause the Musical
"I have had the real pleasure of working closely with Jim over the past year on multiple partnerships he has successfully brought to our "Menopause the Musical" tour. His rolodex is amazing as is his innate creativity and collegial ability to help facilitate real "win/win" partnerships. Clients instantly trust his seasoned instincts and candor which is invaluable in initially developing customized programs as well as renewals."
Business Development Director TOC Productions
"Jim Erlick has been a pleasure to work with in brokering co-brand and affinity deals between the entertainment and financial industries and MasterCard. He is personable and professional and possesses up to date knowledge of the industries with which he is involved. He is focused on win-win solutions and effectively balances the interests and needs of all parties."
Beth Adams
Vice President, North America MasterCard International
"The past 8 years Jim has successfully conceived/brokered four innovative marketing partnerships for HBO including Snapple and our Bryant Park Film Festival, Sam Goody/Musicland with our original movie, "The Late Shift," 800 Flowers with our national subscriber drtv/direct mail acquisition program and Cointreau and Sex and the City. He is always resourceful, efficient, strategic in his approach and, most importantly, completely honorable in managing both parties' expectations throughout the process."
Eric Kessler,
President Marketing / Sales HBO
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