Client
Menopause the Musical
Find respected sponsor for longstanding Las Vegas engagement and national tour drawing female 45+ audience.
Partner
Estroven
Estroven (via The Thomas Collective digital agency) wanted multi-level integration into established property that attracted national audience aligned with their customers/ prospects and the right environment.
Objective
Find respected sponsor for longstanding Las Vegas engagement and national tour drawing female 45+ audience.
Elements
Product verbally integrated into show as performance has same comedic tonality as brand’s TV spots // Prominent lobby kiosk with brand literature, coupons and co-branded poster used for complimentary photo-ops // Co-branded messaging via Estroven social media offering sweepstakes prizing Estroven able to deliver promotional message to MTM’s substantive, past ticket buyer database // Ad in program with coupon in addition to PSA to open show
Results
Client happy with inaugural 6 month North America test
