TWA wanted major market promotion offering cost-effective media buy with travel agent entertainment possibilities.
MasterCard wanted advance ticket access as cardholder benefit in key markets
Find sponsor(s) for national tour/Broadway production of acclaimed Andrew Lloyd Webber show
Integration in $5M electronic, print and outdoor campaign for $2.00 cpm against business traveler
Prominent presence in lobbies
Opening night tickets including "meet & greet'
Discount offer for frequent flyers
In-flight media (video; magazine)
Direct mail offering advance ticket access and show sampler cd as MasterCard gift-with-purchase
Generated $1M+ revenue through TWA/MasterCard deals as well as significant print, in-flight and direct mail support