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Case Study

Sunset Boulevard



Find sponsor(s) for national tour/Broadway production of acclaimed Andrew Lloyd Webber show.


Sunset Boulevard

  • TWA wanted major market promotion offering cost-effective media buy with travel agent entertainment possibilities.
  • MasterCard wanted advance ticket access as cardholder benefit in key markets


Integration in $5M electronic, print and outdoor campaign for $2.00 cpm against business traveler Prominent presence in lobbies Opening night tickets including “meet & greet’ Discount offer for frequent flyers In-flight media (video; magazine) Direct mail offering advance ticket access and show sampler cd as MasterCard gift-with-purchase.


Generated $1M+ revenue through TWA/MasterCard deals as well as significant print, in-flight and direct mail support.

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