Client
TWA/MasterCard
Find sponsor(s) for national tour/Broadway production of acclaimed Andrew Lloyd Webber show.
Partner
Sunset Boulevard
- TWA wanted major market promotion offering cost-effective media buy with travel agent entertainment possibilities.
- MasterCard wanted advance ticket access as cardholder benefit in key markets
Elements
Integration in $5M electronic, print and outdoor campaign for $2.00 cpm against business traveler Prominent presence in lobbies Opening night tickets including “meet & greet’ Discount offer for frequent flyers In-flight media (video; magazine) Direct mail offering advance ticket access and show sampler cd as MasterCard gift-with-purchase.
Results
Generated $1M+ revenue through TWA/MasterCard deals as well as significant print, in-flight and direct mail support.
