Client
American Express
Description
Red, White and Blue concert uniquely allows Cincinnati to honor hometown hero who became true legend but hasn’t forgotten civic roots (Oscar Robertson aka The Big “O”) Piggybacks off previously “unownable” patriotic holidays, like Veteran’s Day, and raises funds for appropriate local charity.
Partner
Delta & Local Cincinnati Merchants
- American Express naturally embraced breakthrough, holiday-based platform featuring prestigious show with true local market relevance.
- Delta Airlines brought in as co-presenting sponsor along with select local merchants (media, restaurant, hotel and limo).
Elements
Oscar Robertson, one of most enduringly popular/respected athletes in history of sports, as well as longstanding community activist Concert featuring versatile Platinum singer, composer and producer Brian McNight and emerging local vocalist Kathy Wade Proceeds raised benefit local chapter of Nat’l. Kidney Foundation, Oscar’s designated charity Integrated communications plan including TV, print, radio, email, direct mail, artist website’s communications, venue signage, etc.
