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Case Study

Red White & Blue Honors Doug Flutie


American Express

Red, White and Blue 2006 concert creatively allows Boston to honor Doug Flutie dynamic hometown hero who never lost passion for his civic/charitable responsibilities Benefit concert also served as “official” NFL retirement celebration.


Delta & Numerous Local Boston Merchants

  • American Express and Delta Air Lines were co-presenting sponsors.
  • Expansive array of local/secondary sponsors including Boston CVB, City Sports, Shops at Prudential Center and Massachusetts Bay Transportation Authority.


Doug Flutie, one of most genuinely beloved/respected athletes in history of college/pro football, as well as from Boston Concert featured reunion of enduringly popular band Boston as well as Keith Lockhart and members of Boston Pops Proceeds raised benefit Doug Flutie Jr. Foundation for Autism Integrated communications plan including TV, print, radio, email, direct mail, artist website’s communications, venue signage and enormous PR.

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