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Case Study

24 Hour Plays


24 Hour Shows

Find beauty sponsor for 360° integration into unique, star studded, one night Broadway benefit performance at American Airlines Theatre on 42nd St. Performers included Demi Moore, Ashton Kutcher, Jennifer Anniston, Brooke Shields, Liev Schreiber, Rosie Perez, Diane Neal and many others.


Lypsyl Lip Balm

Lypsyl Lip Balm made for 100 years with pure Swedish beeswax ( to bring out your natural beauty.


Complimentary tickets to invite key consumer/business press to build niche brand’s awareness/buzz. Inside back cover color ad in program. Acknowledgement in introductory stage speech by Executive Director. Distribute gift packages for 350 talent, press and VIP gift bags and other upscale/stylish audience members. Celebrity Poll: “How to combat chapped lips – Top 10 List” to optimize press outreach. Celebrity Photographs for PR release and post-show web site promotion.

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