Create customized program for two important advertisers-Wool Bureau and Bloomingdale’s.
Buick Riviera/Judy Collins & Roberta Flack
- Buick Riviera wanted program for upscale, multi-cultural female demographic with cause-related hook
- Conde Nast looking for incremental advertorial
5 markets 4 page magazine advertorial Original cd with custom cover as national test drive incentive Designer car in lobbies Sponsor designation on tickets, posters and program Local breast cancer chapter co-hosted receptions.
Generated $1M+ incremental advertising revenue with key advertiser via integrated customized program Raised $250k for breast cancer research.