Ladies of Note

Shows

Client

Conde Nast

Create customized program for two important advertisers-Wool Bureau and Bloomingdale’s.

Partner

Buick Riviera/Judy Collins & Roberta Flack

Buick Riviera wanted program for upscale, multi-cultural female demographic with cause-related hook
Conde Nast looking for incremental advertorial

Elements

5 markets 4 page magazine advertorial Original cd with custom cover as national test drive incentive Designer car in lobbies Sponsor designation on tickets, posters and program Local breast cancer chapter co-hosted receptions.

Results

Generated $1M+ incremental advertising revenue with key advertiser via integrated customized program Raised $250k for breast cancer research.

Related Case Studies

David Sanborn House Concert

Dave Sanborn playing 'Comin Home Baby' at his home in NY.

Sunset Boulevard

Find sponsor(s) for national tour/Broadway production of acclaimed Andrew Lloyd Webber show.

Chicago The Musical

Create ubiquitous, tri-state holiday promotion for longstanding Broadway hit.

Ghetto Klown

Find multiple marketing partners to create buzz in both traditional Broadway and Hispanic markets for one man show with limited…

Beyoncé Knowles Friends & Family Concert

Musical celebration honoring Ford Motor's 100th anniversary.

Mamma Mia!

Find appropriately positioned national partner to extend touring show's marketing plan/awareness.

Menopause the Musical

Found respected sponsor for longstanding Las Vegas engagement and national tour.

HBO partners with 1-800-Flowers

Strengthen national subscriber Direct Mail and Direct TV acquisition program

Coca Cola/Duane Reade Partnership

Generating meaningful incremental displays in leading tri-state account.

24 Hour Plays

Find beauty sponsor for 360° integration into unique, star studded, one night Broadway event.

Foxwoods Food & Wine Festival

Discovered new sponsors for inaugural Foxwoods Food & Wine Festival to add to program ambiance and defray expenses.

HBO Summer Film Festival

Raise profile/attendance of new festival featuring classic films in Bryant Park (New York City)

Live Broadway

Support Live Broadway "preferred card" campaign.

Maui Film Festival

Raise awareness and create traffic for new Tommy Bahama clothing boutique.

Red White & Blue Honors Oscar Robertson

Red, White and Blue concert uniquely allows Cincinnati to honor hometown hero, Oscar Robertson.

Moscow Ballet's Great Russian Nutcracker

Presenting sponsorship of 10th Anniversary Jubilee Season touring companies with 50 dancers.

Red White & Blue Honors Doug Flutie

Red, White and Blue concert creatively allows Boston to honor Doug Flutie dynamic hometown hero.

Movin' Out

Find hip sponsor for new Broadway show based on music of Billy Joel

Tony Awards Marketing Committee

Increase TV award show's awareness in New York.

Sex and the City

Secure stylish sponsor for integrated Sex And The City program to generate additional income for HBO and extend show's reach.

Case Study