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Case Study

Ladies of Note


Conde Nast

Create customized program for two important advertisers-Wool Bureau and Bloomingdale’s.


Buick Riviera/Judy Collins & Roberta Flack

  • Buick Riviera wanted program for upscale, multi-cultural female demographic with cause-related hook
  • Conde Nast looking for incremental advertorial


5 markets 4 page magazine advertorial Original cd with custom cover as national test drive incentive Designer car in lobbies Sponsor designation on tickets, posters and program Local breast cancer chapter co-hosted receptions.


Generated $1M+ incremental advertising revenue with key advertiser via integrated customized program Raised $250k for breast cancer research.

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