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Case Study

Tony Awards Marketing Committee


Tony Awards

Increase TV award show’s awareness in New York.


NY Times, Innovation Luggage & Taittinger Champagne

Promotions with New York Times, Innovation Luggage and Taittinger champagne.


$100m campaign in New York Times Innovation merchandise discount offers in 500K ticket envelopes targeted all Broadway customers prior month Window displays in tri-state Innovation stores (37) Taittinger window displays in liquor stores Taittinger home viewing guide encouraged customers to predict winners as tune-in hook.

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