Client
HBO
Secure stylish sponsor for integrated Sex And The City program to generate additional income for HBO and extend show’s reach.
Partner
Cointreau
Remy Amerique’s Cointreau ideal as stars already consumed trendy Cosmopolitan during earlier episodes and are representative of target audience.
Elements
Product placement/verbal mention Sponsorship of high traffic website for 12 months Product poured at premiere parties in 15 markets National retail promotion tied to online sponsorship.
Results
Cointreau gained invaluable borrowed equity/buzz from integration into hit show, opening parties, online as well as retail exposure.
