Client
Ford/Beyoncé
Musical celebration honoring Ford Motor’s 100th anniversary.
Partner
Conde Nast
Beyoncé Knowles Friends & Family live pay-per-view concert from Dearborn, MI.
Elements
Ford’s name in all print/electronic media, promotion and PR Ford’s name included in opening/closing of PPV broadcast 250,000 :30 spots with sponsor ID in 2,200+ cable systems nationwide ($8.5M measured media) Special website with link to sponsor’s, including artist online chat Private area to entertain key constituents/VIPs at live concert with signage.
Results
Memorable evening in corporate headquarters to honor glorious history Multi-media campaign promoted via cable stations across the country.
