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Case Study

Beyoncé Knowles Friends & Family Concert



Musical celebration honoring Ford Motor’s 100th anniversary.


Conde Nast

Beyoncé Knowles Friends & Family live pay-per-view concert from Dearborn, MI.


Ford’s name in all print/electronic media, promotion and PR Ford’s name included in opening/closing of PPV broadcast 250,000 :30 spots with sponsor ID in 2,200+ cable systems nationwide ($8.5M measured media) Special website with link to sponsor’s, including artist online chat Private area to entertain key constituents/VIPs at live concert with signage.


Memorable evening in corporate headquarters to honor glorious history Multi-media campaign promoted via cable stations across the country.

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