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Case Study

Moscow Ballet’s Great Russian Nutcracker


Moscow Ballet

Find sponsor for 70 city 2002 holiday tour



Saturn wanted to create awareness for new L – Series in crowded midsize segment to increase leads/test-drives.


Presenting sponsorship of 10th Anniversary Jubilee Season 2 touring companies with 50 dancers age 18 – 29 Integration $1M+ print/tv/radio/web campaign Vehicle displays at venues plus signage, program ads, curtain speeches and wrapped 13′ airship during intermission Wrapped tour buses/tractor trailers 90% markets hold Fall mall – based children’s dance/choir auditions and educational outreach.


Very successful in cost – effectively building awareness for Saturn with sequential events in each market (i.e. audition/show/PR) Completely integrated sponsor with dancer as local market spokesperson as well as intrusive but tasteful onsite presence.

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