HBO partners with 1-800-Flowers

Shows

Client

HBO, Home Box Office

Our client HBO goal was to strengthen national subscriber direct mail and Direct TV acquisition programs.

Partner

1-800 Flowers

1-800-FLOWERS printed/subsidized customized coupon booklet/redemptions in exchange for $5M HBO drtv/print and radio exposure

Results

Generated 300K new subscribers +25% above prior campaigns

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