Skip to content

Case Study

Movin’ Out


Movin' Out

Find hip sponsor for new Broadway show based on music of Billy Joel*



VISA looking to extend current theatre sponsorships with Live Broadway and Tony Awards.


Reciprocal integration into partner’s print, electronic and outdoor media Unprecedented, exclusive 6 week advance ticket access for VISA cardholders First ever; Internet advance ticket availability (1 week) targeting Billy Joel’s concert ticket/record buyers Usage program communicated via 8 page mini-magazine inserted in all ticket envelopes offering exclusive discounts on hotels, parking and restaurants.


$1M+ sales in first 5 days Tremendous buzz with innovative email blast to Billy Joel’s fans * – In collaboration with Serino Coyne Advertising.

Related Case Studies

Subscribe to The Erlick Group newsletter today and stay up to date on our latest exciting sponsorship and event opportunities.