Movin' Out | The Erlick Group

Shows

Client

Movin' Out

Find hip sponsor for new Broadway show based on music of Billy Joel*

Partner

Visa

VISA looking to extend current theatre sponsorships with Live Broadway and Tony Awards.

Elements

Reciprocal integration into partner’s print, electronic and outdoor media Unprecedented, exclusive 6 week advance ticket access for VISA cardholders First ever; Internet advance ticket availability (1 week) targeting Billy Joel’s concert ticket/record buyers Usage program communicated via 8 page mini-magazine inserted in all ticket envelopes offering exclusive discounts on hotels, parking and restaurants.

Results

$1M+ sales in first 5 days Tremendous buzz with innovative email blast to Billy Joel’s fans * – In collaboration with Serino Coyne Advertising.

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