Live Broadway | The Erlick Group

Shows

Client

Live Broadway

Support Live Broadway “preferred card” campaign.

Partner

Visa

Elements

TV commercial/exclusive card acceptance at Tony Awards Early access ticketing program with “Taller Than a Dwarf” Phase I: Merrill Lynch CMA (issuer) online Phase II: New York Times ads for all cardholders Opening message on Broadway Line (888-Broadway) and signage in Broadway Ticket Center (Times Square).

Results

Increased awareness of new branding platform $250K sales for first show promotion.

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