Client
Duane Reade
Wanted co-branded, all-family entertainment program to generate meaningful incremental displays in leading tri-state account as well as create events at select, high profile charities (ie Boys & Girls Clubs and YMCA).
Partner
Coca-Cola
Integrated “Annie,” Broadway revival, into month-long promotion in 255 stores plus community groups
Elements
Ads in weekly circular Co-branded POS in warm/cold aisles and check-out Promotion on duanereade.com In-store PSAs Promotional radio on WPLJ Radio street teams in conjunction with cast appearances Customer/trade hospitality at show as well as community outreach.
Results
Coca Cola field sales teams, PR, Duane Reade account buyers and top management all very happy with trackable in-store sales and memorable community outreach.
