Skip to content

Case Study

Coca Cola/Duane Reade Partnership


Duane Reade

Wanted co-branded, all-family entertainment program to generate meaningful incremental displays in leading tri-state account as well as create events at select, high profile charities (ie Boys & Girls Clubs and YMCA).



Integrated “Annie,” Broadway revival, into month-long promotion in 255 stores plus community groups


Ads in weekly circular Co-branded POS in warm/cold aisles and check-out Promotion on In-store PSAs Promotional radio on WPLJ Radio street teams in conjunction with cast appearances Customer/trade hospitality at show as well as community outreach.


Coca Cola field sales teams, PR, Duane Reade account buyers and top management all very happy with trackable in-store sales and memorable community outreach.

Related Case Studies

Subscribe to The Erlick Group newsletter today and stay up to date on our latest exciting sponsorship and event opportunities.