Skip to content

Case Study

HBO Summer Film Festival

Client

HBO

Raise profile/attendance of new festival featuring classic films in Bryant Park (New York City).

Partner

Snapple

Integrated radio/P.O.S./sampling program with Snapple Beverage tied to launch of seasonal flavors.

Elements

Tagged local radio advertising for 10 weeks introducing specific films Snapple sampled new products via pushcarts during movies Wendy, Snapple’s comedic spokesperson, introduced film on several evenings.

Results

Piggybacking on several hundred thousand $ local radio significantly increased festival’s awareness/attendance Modest cash fees helped defray HBO’s costs.

Related Case Studies

Subscribe to The Erlick Group newsletter today and stay up to date on our latest exciting sponsorship and event opportunities.