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Case Study

Maui Film Festival


Maui Film Festival

Raise awareness and create traffic for new Tommy Bahama clothing boutique.


Tommy Bahama

Integrated marketing program as “Premier” sponsor of prestigious film festival with 15k upscale attendees in key destination market.


Naming rights to 2 primary theaters (Tommy Bahama Celestial Cinema and SandDance Theater) Prominent banner at main entrance as well as 2 sandwich boards Exclusive retail booth on-site to showcase/sell product Title sponsor of Taste of Chocolate and Starry Night Moondance events at Tommy Bahama Tropical Emporium Presenting Sponsor Best Short Film Award Print ads in official program and national/regional media Logo/link on official festival home page Logo featured on VIP gift bags, tickets, collateral and beach chairs.


Tremendous buzz generated with celebrities, residents and press via ubiquitous presence Sold out customized co-branded merchandise.

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