Half Image Post
Food & Wine Magazine
10 Cane Rum, Bombay Sapphire etc.
Food & Wine magazine looking to replicate iconic Aspen Food & Wine Festival on East Coast.
Foxwoods, country's largest casino, sponsored signature event to draw more upscale audience to venue.
Spirits companies eager to expose products to affluent / fashionable audience, especially in concert with renowned chefs
Find sponsor(s) for inaugural Foxwoods (CT) Food & Wine Festival to add to program ambiance/defray expenses
Integration into local/regional print/electronic media
Direct mail/email blasts to Foxwoods' lists.
Lobby exposure in weeks leading up to event
Prominent presence at events during week-end festivities
Foxwoods strengthened relationships with key wine/spirits vendors and offset costs
Both venue/spirits companies enjoyed trial to pre-qualified audience under most attractive circumstances