Food & Wine Magazine
Discovered new sponsors for inaugural Foxwoods Food & Wine Festival to add to program ambiance and defray expenses.
- Food & Wine magazine looking to replicate iconic Aspen Food & Wine Festival on East Coast.
- Foxwoods, country’s largest casino, sponsored signature event to draw more upscale audience to venue.
- Spirits companies eager to expose products to affluent / fashionable audience, especially in concert with renowned chefs.
Integration into local/regional print/electronic media Direct mail/email blasts to Foxwoods’ lists. Lobby exposure in weeks leading up to event Prominent presence at events during week-end festivities.
Foxwoods strengthened relationships with key wine/spirits vendors and offset costs Both venue/spirits companies enjoyed trial to pre-qualified audience under most attractive circumstances.