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Case Study

Ghetto Klown


Ghetto Klown

Find multiple marketing partners to create buzz in both traditional Broadway and Hispanic markets for one man show with limited budget.


Citibank, Best Buy, Fania, People en Espanol

  • Citibank Private Pass offered early access and VIP ticket packages to tri-state cardmembers as well as company employees.
  • Best Buy promoted show opening and new custom product in high profile Union Square store.
  • Fania (Latin Motown label) created custom CD to coincide with show opening (John Leguizamo Ghetto Klown Music From My Hood).
  • People en Español Magazine created multiple communications offering ticket promotional pricing.


Citibank promoted offering for extended period on, via geo-targeted blasts, Twitter and employee communications (20K) Best Buy promoted on home page for 3 weeks, via Facebook/Twitter, window poster (120K-200K daily passerby traffic), store fyers and streamed live interview for fans as well People en Espanol promoted via geo-targeted eblast to 40K opt-in, NY Metro area subscribers and via several weeks Twitter postings Fania launched new CD at leading retailers featuring show art as cover and also offering purchasers and visitors promotional discounts to show. Product will also be sold at theatre.
John Leguizamo
"I have really enjoyed working with Jim for the past several years. He conceived creative partnerships with Citibank, Best Buy and Fania Records for "Ghetto Klown", my solo show on Broadway. Jim also helped me create partnerships with NYC's leading private membership club, a Soho men's boutique and a private engagement, too. He's great at what he does, and has proven an invaluable addition to my business."
John Leguizamo
American Actor

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