The “Ladies of Note” tour, sponsored by Buick Riviera and Conde Nast and starring Roberta Flack and Judy Collins, was a success for the sponsors, reports Jim Erlick, President of J.M. Erlick, which put the deal together (phone: 212-418-7372). The five-city tour, which ended March 28, targeted female consumers, and benefits the Nina Hyde Foundation, a breast-cancer research and information organization. Buick had cars out front at concert halls, mention on tickets and in ads, and ran a four-page advertorial in Bon Appetit, Gourmet, Conde’Nast Traveler and House & Garden that included a blow-in card for a free music CD with test drive.

A&P/Food Emporium in the New York City area is helping promote the new Broadway musical “Jekyll & Hyde,” with a range of promotions, report Tom Hess, EVP of The HK Group (phone: 212-686-2914), and Jim Erlick of J.M. Erlick (phone: 212-418-7372), who put the deal together. A $10 discount is offered via the food chain’s circular and check-out couponing; the coupon will be printed on shopping bags and poster later this month. The tie-in is tagged on all supermarket radio advertising and a newspaper supplement offering the discount is scheduled to hit this month. Nancy Richards is Director of Marketing for the show (phone: 212-764-7946).