Skip to content

Case Study

B.B. King Blues Club & Grill


B.B. King Blues Club & Grill

Identify sponsorships/promotions to raise awareness/generate traffic for new, upscale Times Square club.


Mills/Simon Malls, American Express, etc

  • Co-marketing efforts with Mills/Simon malls in nearby markets
  • Ticket trade with Continental Airlines
  • Sponsorship deal with American Express Gold Card Events


In-mall signage offering travel package as grand prize and ticket discounts Advance access for American Express Gold cardholders promoted via print, direct mail, e-mail and online.


Sold thousands of tickets via targeted program. Deal renewed to second year and expanded to include Blue Note.

Related Case Studies

Subscribe to The Erlick Group newsletter today and stay up to date on our latest exciting sponsorship and event opportunities.