Client
B.B. King Blues Club & Grill
Identify sponsorships/promotions to raise awareness/generate traffic for new, upscale Times Square club.
Partner
Mills/Simon Malls, American Express, etc
- Co-marketing efforts with Mills/Simon malls in nearby markets
- Ticket trade with Continental Airlines
- Sponsorship deal with American Express Gold Card Events
Elements
In-mall signage offering travel package as grand prize and ticket discounts Advance access for American Express Gold cardholders promoted via print, direct mail, e-mail and online.
Results
Sold thousands of tickets via targeted program. Deal renewed to second year and expanded to include Blue Note.
