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Case Study

Naya

Client

PACE Music Group

Build Naya water awareness/trial and reach for new “Hungry for Life. Thirsty for Naya.” TV campaign against 18-24 audience.

Partner

Naya Water

Signage/pouring rights deal with PACE Music Group in outdoor music amphitheaters during peak summer season in expansion markets.

Elements

Exterior/interior signage TV commercials on giant video screens Pouring rights generated trial/sales to self-liquidate fees Tickets for consumer/trade promotions.

Results

Naya renewed for several years.

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