Client
PACE Music Group
Build Naya water awareness/trial and reach for new “Hungry for Life. Thirsty for Naya.” TV campaign against 18-24 audience.
Partner
Naya Water
Signage/pouring rights deal with PACE Music Group in outdoor music amphitheaters during peak summer season in expansion markets.
Elements
Exterior/interior signage TV commercials on giant video screens Pouring rights generated trial/sales to self-liquidate fees Tickets for consumer/trade promotions.
Results
Naya renewed for several years.
