Client
Carnegie Hall
Conceive tasteful partnership with financial institution despite limited available seating for cardholders.
Partner
MBNA
- Affinity credit card with MBNA offering soft benefits as well as charitable contribution to educational outreach efforts.
- First licensing program in Hall’s history.
Elements
Direct mail/telemarketing campaign targeting subscribers and past ticket purchasers.
Results
MBNA underwrites opening night for Quarterly Royalties tied to card usage.
