Client
iDine
Increase dining membership program utility and generate incremental charge volume/spending by expanding into complementary categories.
Partner
Hertz & Broadway Shows
Identified Broadway theater and rental car markets given upscale demographics and major market concentration.
Elements
Special Hertz rates at over 6.3M locations worldwide 20% savings at 4 leading shows (Chicago, Seussical, The Music Man and The Dinner Party) Newsletter, directory and e-newsletter sent to 335K members as a test.
