Woman's Day | The Erlick Group

Woman's Day Magazine

Test ability to increase subscriber retention and news stand sales.

Miscellaneous

Two pages / issue devoted to “value-added” offers from cross-section of companies targeting its 4.4M female circulation.

Thousands of redemptions for most offer.

Increase AARP's CRM effort as well as imagery by expanding existing benefits program into entertainment category for its 35M members

Increase dining membership program utility and generate incremental charge by expanding into complementary categories.

Increase Newport's CRM effort by launching loyalty program for its multi-million name database.

Woman’s Day