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Case Study




Increase Newport’s CRM effort by launching loyalty program for its multi-million name adult smokers database Newport is second largest cigarette brand and #1 menthol product.


Sporting News, Sirius Satellite Radio, FTD etc

Identified cross-section of targeted prestigious brands that were appropriate for its broad demographic base

Initial companies included Sporting News, Sirius Satellite Radio, FTD and Steiner Sports Memorabilia


Integrated marketing plan included direct mail, email blasts, co-branded landing page on dedicated website and integration into controlled circulation publication.

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