Client
Newport
Increase Newport’s CRM effort by launching loyalty program for its multi-million name adult smokers database Newport is second largest cigarette brand and #1 menthol product.
Partner
Sporting News, Sirius Satellite Radio, FTD etc
Identified cross-section of targeted prestigious brands that were appropriate for its broad demographic base
Initial companies included Sporting News, Sirius Satellite Radio, FTD and Steiner Sports Memorabilia
Elements
Integrated marketing plan included direct mail, email blasts, co-branded landing page on dedicated website and integration into controlled circulation publication.
