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Case Study

Big Apple Circus


Big Apple Circus

Raise profile for intimate one-ring circus Partner with MasterCard and select issuers (banks) offering exclusive access/experience in key markets.


MasterCard/Select Banks

Direct mail (newsletter) sent to 500m cardholders in New York and Washington D.C. Choice ringside seats and private clowning/juggling clinic Package included donation to charitable clown care unit.

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