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Case Study

Derek and Joey private clinics


Citibank AAdvantage

Create first ever “insider” experiences for Citibank’s AAdvantage Cardmembers.


Sports & Entertainment Stars

Conceived cross section of enviable sports and entertainment events.


  • Private post-show dance clinic with NSYNC’s Joey Fatone after seeing him appear in Broadway show Rent. Reception included instructional lesson, Q&A, photo session and autograph signing.
  • Private batting clinic with New York Yankees’ Derek Jeter and several teammates, including instruction, Q&A, photo session and signed merchandise.


  • Cardmembers raved about events in exit interviews.
  • Questionnaire was sent out for more extensive debriefing.

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