Create first ever “insider” experiences for Citibank’s AAdvantage Cardmembers.
Sports & Entertainment Stars
Conceived cross section of enviable sports and entertainment events.
- Private post-show dance clinic with NSYNC’s Joey Fatone after seeing him appear in Broadway show Rent. Reception included instructional lesson, Q&A, photo session and autograph signing.
- Private batting clinic with New York Yankees’ Derek Jeter and several teammates, including instruction, Q&A, photo session and signed merchandise.
- Cardmembers raved about events in exit interviews.
- Questionnaire was sent out for more extensive debriefing.