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Case Study

Rock n’ Roll Fantasy Camp

Client

Rock n' Roll Fantasy Camp

Exclusive program for American Express Platinum cardholders 5 day fantasy camp at House of Blues (Los Angeles) with private instruction, jamming and socializing with musical legends like Nils Lofgren, Clarence Clemons, Mark Rivera and Sheila E.

Partner

American Express/Fortune Small Business/ Rolling Stone

Elements

Daily private classroom instruction/lectures Mealtime storytelling Nightly jam sessions with stars Take home performance video, signed photos etc.

Results

Once-in-a-lifetime camp will be repeated with select mediapartners/companies for both consumers/trade customers.

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