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Case Study

Mickey Mantle’s Restaurant & Yankee Game


American Express

Create memorable, off-site NY Yankees event for American Express Premium Access Cardholders.



Package “insider” access with recognized personalities in ideal/convenient environment.


Private room at Mickey Mantle’s restaurant to view Yankees-Red Sox rivalry on big screens Hired Marty Appel, Yankees pr director for 20 years as MC along with ex-Yankee star Jim Leyritz Pre-game conversation offering stimulating, “behind-the-scenes” perspective/insight in addition to remarks during game/between innings as well as candidly fielding audience’s questions throughout evening All attendees leave with personalized signed official ball as memorable keepsake.


Sold out event and got terrific reviews during exit interviews Amazing way to watch game with real time analysis/ability to interact with experts.

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