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Case Study

Financial Times


Financial Times

Cost-effectively increase newspaper’s awareness, especially with upscale financial community.


Paul Stuart/ Rothmans

How to stay top of mind despite modest advertising budget.


Product placement campaign with specific New York retailers who target upscale, male Wall Street demographic.


Paul Stuart’s fall catalog sent to over 90K customers in tri-state area Rothman’s Metro North spring campaign highly visible to 100K+ Westchester/Southern Connecticut commuters Retailers’ barter ads in FT remnant space used to encourage other upscale merchants to advertise Planning in-store cocktail parties featuring FT editors for roundtable discussions Planning “exclusive” discounted subscription offers for customers via targeted email.

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