Client
Financial Times
Cost-effectively increase newspaper’s awareness, especially with upscale financial community.
Partner
Paul Stuart/ Rothmans
How to stay top of mind despite modest advertising budget.
Elements
Product placement campaign with specific New York retailers who target upscale, male Wall Street demographic.
Results
Paul Stuart’s fall catalog sent to over 90K customers in tri-state area Rothman’s Metro North spring campaign highly visible to 100K+ Westchester/Southern Connecticut commuters Retailers’ barter ads in FT remnant space used to encourage other upscale merchants to advertise Planning in-store cocktail parties featuring FT editors for roundtable discussions Planning “exclusive” discounted subscription offers for customers via targeted email.
